Brand Tone

Empowering & Inspirational, Culturally Rooted & Modern, Accessible & Appreciative, Customer-Centric & Caring

Brand Values

• •Empowerment
• •Affordability & Quality
• •Inclusivity
• •Cultural Heritage & Modernity
• •Customer Satisfaction & Connection
• •Craftsmanship & Design Excellence

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality (e.g., "The Empowering Modern Traditionalist"), key characteristics (e.g., Inspiring, Cultured, Accessible, Caring), the "Dos" (e.g., use inclusive language, highlight craftsmanship, tell stories) and "Don'ts" (e.g., avoid overly formal or exclusive jargon, don't just sell features).
• •Create & Use Copywriting Templates/Guidelines: For common communication types (product descriptions, social media posts, emails), develop templates or guidelines that embed the desired tone and incorporate key brand messages (e.g., empowerment, cultural pride, affordability).
• •Train all content creators (internal and external) on the Brand Voice Chart and copywriting guidelines, providing examples of effective and ineffective tone.
• •Regularly audit content across all platforms (website, social media, ads) to ensure tone consistency. Use tools or checklists to assess alignment with the Brand Voice Chart.
• •Gather feedback (internal and external) and be willing to refine your brand voice as the brand evolves, while staying true to core values.

Social Perception

Customers seem to perceive Que Papa positively, appreciating the quality of the clothing relative to the price, and the accuracy of product representation. The brand is perceived as a provider of affordable ethnic wear that celebrates Indian culture and caters to the modern Indian woman. The connection to Avora Wholesale, with its long-standing expertise, likely adds to the perception of reliability and quality.

Copy Examples

• •**Instagram Caption (Empowerment, Culture):** Feeling radiant in our latest saree collection! Where culture is celebrated and you feel strong, gorgeous and beautiful. #QuePapaGirls #AffordableElegance #IndianFashion
• •**Product Description (Affordability, Quality):** Discover affordable luxury with our premium ethnic wear. Because you deserve quality that feels personal.
• •**About Us Teaser (Connection, Heritage):** From the legacy of Avora, Que Papa was born – a mother-daughter dream to bring India’s vibrant textile heritage to your wardrobe.
• •**Slogan:** Experience the Que Papa difference – where culture, quality, and your perfect fit come together beautifully.
• •**Testimonial snippet:** "...we middle-class people get value for money when we shop from people like you who offer budget-friendly and best quality items"