Brand Tone

Expert & Authoritative, Empathetic & Supportive, Educational & Informative, Hopeful & Solution-Oriented, Professional yet Accessible

Brand Values

• •Integrity & Efficacy
• •Empowerment through Education
• •Holistic Approach
• •Quality & Purity
• •Client-Centered Solutions

Best Practices

• •Lead with Empathy, Follow with Expertise: Always acknowledge the customer's struggle first, then introduce solutions backed by Jennifer Fugo's knowledge and the science behind the products.
• •Educate, Don't Just Sell: Frame product benefits within an educational context. Explain the 'why' behind a supplement or program, empowering the customer with understanding.
• •Clearly Attribute Expertise: Regularly reference Jennifer Fugo, MS, CNS, LDN, and her clinical experience to reinforce authority and trust. Use phrases like 'Formulated by Jennifer Fugo' or 'Based on Jennifer Fugo's clinical protocols.'
• •Use Benefit-Driven Language Focused on Solutions: Instead of just listing ingredients, highlight the relief, improvement, or transformation the customer can expect (e.g., 'Soothe digestive discomfort,' 'Support a balanced immune response,' 'Achieve clearer skin').
• •Maintain a Hopeful and Empowering Voice: While acknowledging challenges, ensure the overall message is one of optimism and that the customer can take active steps towards better health with the right support from Quell Shop.

Social Perception

A Trusted Resource, Specialized & Niche, Closely Tied to Jennifer Fugo, Premium Offering

Copy Examples

• •Headline: Tired of the histamine guessing game? Body: Discover targeted support designed by clinical nutritionist Jennifer Fugo to help you identify your triggers and find relief. Explore our Histamine Support Pack at Quell Shop.
• •Headline: Your Gut Health Journey, Expertly Guided. Body: Navigating SIBO or IBS can feel overwhelming. Jennifer Fugo's evidence-based protocols and specialized supplements from Quell Shop offer a clear path towards better gut balance.
• •Headline: Beyond Skin Deep: Uncover the Root Cause of Your Rashes. Body: Frustrated with recurring skin issues? Jennifer Fugo's 'Skinterrupt' approach, supported by Quell Shop's targeted nutrition, helps address internal imbalances for lasting skin health.
• •Headline: Reclaim Your Energy & Vitality. Body: Chronic digestive issues can drain you. Quell Shop offers practitioner-grade supplements formulated to support gut repair and nutrient absorption, so you can feel like yourself again.
• •Headline: Not Just Another Supplement. This is a Strategy. Body: At Quell Shop, every product is part of a larger, clinically-informed approach to wellness. Get the right support, backed by Jennifer Fugo's expertise, for your unique health challenges.