Tono de Marca

Personal, Academic, Celebratory, and Activist.

Valores de Marca

• •Queer Joy and Empowerment
• •Authenticity and Transparency
• •Support for Independent Art & Academia
• •Community Connection
• •Intellectual & Artistic Exploration

Mejores Prácticas

• •Lead with the Mission: In all marketing copy, from product descriptions to social media posts, consistently tie the products back to the core mission: funding Eric's PhD and fostering queer joy. This is your most unique selling proposition.
• •Maintain the Personal Voice: Continue to write blog posts, social media captions, and email newsletters from Eric's first-person perspective. Share updates on the PhD journey, artistic inspirations, and personal reflections to deepen the community connection.
• •Educate and Inspire: Use the brand's platform to share snippets of queer history, explain the theory behind an art piece, or highlight other queer artists. This reinforces the brand's academic and community-focused values.
• •Showcase Social Proof and Community: Actively encourage and share user-generated content (customers with their Queero Gear). Feature testimonials that speak not only to the product quality but also to the brand's mission, reinforcing the sense of community.
• •Embrace the Full Spectrum of Tone: Don't be afraid to balance the academic and celebratory tones with humor and activist statements. Products like the 'Nice Cock T-Shirt' and the 'F*gg*t' print show that the brand can be playful and provocative. This range makes the brand feel more authentic and relatable.

Percepción Social

Queero Gear is perceived very positively as an authentic, high-quality, and mission-driven small business. Customers see themselves not just as consumers, but as patrons supporting a queer artist and scholar. The 'Star Seller' status on Etsy, based on 5-star reviews, timely dispatch, and quick replies, confirms a high level of customer satisfaction and trust. The personal story of the founder is a significant factor in this perception, transforming transactions into acts of community support. The brand is viewed as a unique and valuable contributor to the queer art space.

Ejemplos de Copy

• •Movement, connection, and unfiltered joy. Our 'Three Dancers' print is more than just an image; it’s a celebration of the beauty and grace found in queer connection. Every line is drawn with the intent to inspire queer joy. Illustrated by our founder, Eric, while deep in his sociology PhD studies. Your support helps fund that research! #QueerArt #QueerJoy #SupportQueerArtists
• •This piece, 'Cruising Utopia,' is inspired by the foundational work of queer theorist José Esteban Muñoz. It’s a minimalist linocut print that serves as a powerful reminder of hope, community, and the potential for a better future. Each print is a piece of art and a nod to the academic journey you help support. Perfect for the office of the intellectually-inspired queer person in your life.
• •Art with a Purpose. Every print, tee, and mug you purchase directly funds a PhD in Sociology focused on queer experiences. Shop now and be a part of the story.
• •From My Studio to Your Home ✨ New Art & A Research Update
• •Decorate with Pride. Support a Queer-Owned, Toronto-based small business that invests in art and education. Shop Queero Gear.