Brand Tone

Empowering, Friendly, and Enthusiastic

Brand Values

• •Body Positivity & Self-Love
• •Quality & Fair Pricing
• •European Craftsmanship
• •Style & Elegance
• •Customer Focus & Community
• •Exclusivity/Desirability

Best Practices

• •Always Empower: Use language that uplifts, celebrates curves, and promotes self-confidence. Avoid terms that could be perceived as negative or apologetic about size.
• •Be Friendly and Approachable: Write as if you're talking to a friend. Use welcoming language, emojis where appropriate (especially on social media), and an enthusiastic tone.
• •Highlight Core Values: Weave in mentions of quality, European design, comfort, and the "queen" concept naturally within the copy.
• •Maintain Enthusiasm: Show genuine excitement for the products and for the customers. Use positive adjectives and exclamation points judiciously to convey energy.
• •Focus on the "Feeling": Emphasize how the clothes will make the customer *feel* (e.g., confident, beautiful, stylish, comfortable, like a queen) rather than just focusing on the product features.

Social Perception

The brand seems to be perceived positively by its target audience. The existence of a "Second Chance" Facebook group suggests a loyal customer base actively seeking their products, even when sold out. The emphasis on "Made in Europe" and "quality" likely resonates well with customers looking for durable and well-crafted plus-size fashion. The direct involvement of the founder, who identifies with her customers, likely fosters a sense of trust and relatability. Their social media engagement, particularly the use of Instagram for new collection launches, indicates a modern approach to connecting with their audience. The overall messaging focuses on empowerment and making customers "happy" and feel like "queens". There is a general trend in the plus-size market towards body positivity and inclusivity, which Queenssize aligns with.

Copy Examples

• •✨ Feel like the QUEEN you are! ✨ Our new [Item Name] has just landed, designed with love in Europe to celebrate your gorgeous curves. Get ready to turn heads and feel amazing! Limited stock – don't miss out! #QueenssizeFashion #CurvyStyle #BodyLove #NewCollection
• •Your Curves. Your Style. Your Queendom. Discover fashion that fits, flatters, and makes you feel fabulous. Quality you can feel, because you deserve the best! Shop now!
• •Hey Queens! 👋 Did you miss out on a favorite piece? Or perhaps you have a Queenssize gem ready for its next loving home? Our 'Second Chance' group is the perfect place to connect! Let's share the love and the style! #QueenssizeCommunity #FashionForQueens
• •Crafted with luxurious [Fabric Type] and designed to embrace your every curve, our [Product Name] isn't just a dress, it's a confidence boost! Effortlessly elegant and oh-so-comfortable. Get ready to shine! ✨
• •👑 A Royal Treat Just For You, Queen! 👑 Exclusive offers inside!