Brand Tone

Enthusiastic, Friendly, Engaging, Welcoming, Customer-Oriented

Brand Values

• •Passion for Play
• •Community & Connection
• •Customer Satisfaction
• •Creating Moments
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document Queenstell's tone (enthusiastic, friendly, inclusive, passionate, customer-centric) and provide examples of 'do's and don'ts' for all written communication.
• •Focus on 'You' and 'We': Address the customer directly ('You'll love...') and use 'we' to foster a sense of community and shared passion ('We believe...').
• •Use Enthusiastic and Evocative Language: Incorporate words that convey excitement, joy, connection, and the thrill of gaming (e.g., 'epic,' 'unforgettable,' 'discover,' 'adventure,' 'laughter,' 'connect').
• •Encourage Interaction: Ask questions, invite user-generated content (#QueenstellMoments), and create calls-to-action that prompt engagement rather than just sales.
• •Maintain Consistency Across All Platforms: While the style might adapt slightly for different platforms (e.g., more informal on TikTok), the core brand tone and values should remain consistent everywhere, from the website to social media captions to customer service emails.

Social Perception

Aims to foster a positive community. On-site customer reviews are positive, but wider public perception remains largely uncaptured due to limited external reviews and discussions.

Copy Examples

• •Facebook Post (New Arrival): 🎉 Game Night Just Leveled Up! 🎉 Get ready to gather your crew – [Game Name] has just landed at Queenstell! Imagine the laughter, the strategy, the epic wins! Who are you inviting for the first playthrough? Tag them below! #NewGames #QueenstellGames #BoardGameNight #FunWithFriends
• •Instagram Caption (Lifestyle): Sundays are for slowing down, brewing a cuppa, and diving into a new adventure... right on your tabletop! ✨ What game is making your weekend cozy? Share your pics with #QueenstellMoments! We love seeing how you play! #BoardGames #WeekendVibes #TabletopGames #CommunityLove
• •Product Description Snippet (Website): More than just a game, [Game Name] is an invitation to connect. Unbox an evening of thrilling challenges and unforgettable memories with friends and family. At Queenstell, we believe in the power of play to bring people together – and this game is a perfect example!
• •Email Subject Line (Promotion): 👑 Your Next Favorite Game Awaits! (+ Special Offer Inside!) Email Body Snippet: Hey [Customer Name], Ready to discover a new universe of fun? At Queenstell, we're passionate about curating the best board games that spark joy and create connections. This week, we're shining a spotlight on games perfect for [e.g., family game nights, strategy lovers, a good laugh]...
• •TikTok Video Idea (Engaging Question): Video showing various game boxes quickly. Text Overlay: If you could only play ONE board game for the rest of your life, what would it be? 🤔 Duet us or drop your answer in the comments! 👇 #BoardGameChallenge #Queenstell #GameForLife #TabletopTikTok