Brand Tone

Friendly and Approachable, Inclusive and Empowering, Enthusiastic and Fashion-Forward, Community-Oriented

Brand Values

• •Customer Service Excellence: Making customers 'feel like royalty' is a stated goal.
• •Inclusivity: Catering to 'women of all sizes' with specific collections like 'Curvy Chic' and 'PETITE'.
• •Fashion Inspiration & Style: Offering 'fashion inspiration' and 'styling tips'.
• •Quality and Comfort: Sue 'carefully selects every item,' and the brand aims for clothing that 'not only looks good but also feels great'.
• •Accessibility: Implied through online presence and diverse sizing.
• •Engagement: Actively connecting with customers via social media live sessions and messages.

Best Practices

• •Embrace 'Royal' Language (Playfully): Use words like 'royalty,' 'queen,' 'reign,' 'fabulous,' 'sparkle,' 'majestic' in a lighthearted, empowering way, not an aloof one. This aligns with making customers 'feel like royalty'.
• •Prioritize Inclusive and Positive Wording: Always use language that celebrates all body types, sizes, and ages. Highlight versatility and flattering fits. Avoid industry jargon that might exclude or confuse. Focus on 'fits and flatters'.
• •Maintain an Enthusiastic and Upbeat Voice: Convey genuine excitement about fashion, new arrivals, and helping customers. Use emojis appropriately to add warmth and personality, especially on social media. ✨👑💖
• •Encourage Interaction and Community: Write copy that invites engagement – ask questions, encourage tagging, promote live sessions. Make customers feel like part of the 'Queen Of Fashion' family.
• •Be Authentic and Personal: Reflect the personalities of Sue and Charlotte in the copy. Share their passion for finding the perfect pieces and their understanding of what real women want to wear. Highlighting their roles as buyers and their direct customer interaction can build trust.

Social Perception

A go-to boutique for flattering and stylish clothing for all women, especially those looking for curvy or one-size options. A friendly and supportive brand that offers a personalized shopping experience. A source of fashion inspiration and current trends.

Copy Examples

• •Social Media Post (New Arrival - Dress): Step into your fabulousness! ✨ Our new [Dress Name] has just landed, designed to make you feel like the queen you are. Flattering for all figures and oh-so-comfy, it's your new go-to for any occasion! Tap to shop and let your style reign! #QueenOfFashion #NewArrival #BodyPositiveFashion #StyleForEveryone #FeelLikeRoyalty
• •Website Banner (Highlighting Inclusivity): Your Style, Your Size, Your Reign. At Queen Of Fashion, we celebrate every woman! Explore our Curvy Chic & One-Size collections designed to fit, flatter, and make you feel amazing. Because every body is beautiful. Shop now!
• •Email Subject Line (Flash Sale): 👑 Royal Treatment Alert! 👑 Flash Sale Happening NOW! Don't miss out on fashion fit for a Queen!
• •Product Description (Versatile Top): Meet your wardrobe's new best friend! Our [Top Name] is the perfect blend of chic and comfort. Dress it up, dress it down – it’s designed to make you feel effortlessly stylish, no matter your shape or size. Crafted with love and an eye for detail, just for you! Join our live styling session on [Social Media Platform] this [Day] to see it in action! #QueenOfFashionStyle #VersatileFashion #ComfortIsQueen
• •About Us Snippet (Emphasizing Personal Touch): More than just a boutique, we're your fashion friends! Sue and Charlotte are here to help you find pieces that make you sparkle. Got a question? Send us a message – we love chatting all things style and helping you discover your inner fashion queen! #YourFashionFamily #QueenOfFashionUK