Brand Tone

fun, youthful, and modern

Brand Values

• •Safety and Quality: The brand emphasizes providing safe gel polishes without sacrificing quality.
• •Cruelty-Free and Vegan: All Queenny USA products are vegan, cruelty-free, and non-toxic. They are also "11-free,"
• •Creativity and Self-Expression: Their mission is to inspire customers' inner artists and spark creativity.
• •Authenticity: The brand encourages authenticity in everything they do.

Best Practices

• •Embrace Youthful Language: Use current slang and emojis where appropriate, keeping the tone light, energetic, and relatable to a younger audience.
• •Highlight Creativity and Fun: Focus on the joy of self-expression through nail art. Use words that evoke excitement, experimentation, and artistic freedom.
• •Emphasize Safety and Ethics: Clearly communicate the "11-free," vegan, and cruelty-free aspects in a positive and reassuring way, aligning with modern consumer values.
• •Be Visually Driven: Accompany copy with high-quality, vibrant images and videos that showcase the product's colors and potential for creative application, mirroring their Instagram strategy.
• •Encourage Interaction: Ask questions, run polls, and encourage user-generated content to foster a sense of community and authenticity, reinforcing the brand's approachable and modern feel.

Social Perception

Positive: Many customers praise the quality and longevity of the gel polishes. Negative: Some customer reviews indicate issues with customer service responsiveness and quality control.

Copy Examples

• •Unleash your inner artist! ✨ Our vibrant, long-lasting gel polishes are here to make your nail dreams a reality. #QueennyUSA #GelNails #NailArt
• •Safe, stunning, and always cruelty-free. 🐰 Get creative with Queenny USA and express your unique style! #VeganNails #NonToxicBeauty #QueennyGlow
• •Life's too short for boring nails! 😉 Dive into the world of Queenny USA and discover colors that pop. What's your go-to shade? #ModernNails #YouthfulVibes #GelPerfection
• •Be bold. Be you. Be Queenny. 👑 Our 11-free formula means you can create stunning looks without the worry. #AuthenticBeauty #QueennyStyle #SafeNailCare
• •Ready for a mani that slays for weeks? 💪 Queenny USA delivers quality and creativity in every bottle. Tag a friend who needs a nail upgrade! #NailInspo #FunWithColor #QueennyUSA