Brand Tone

friendly, playful, and expressive

Brand Values

• •Individuality and Self-Expression
• •Fun and Playfulness
• •Craftsmanship and Uniqueness
• •Affordability

Best Practices

• •Embrace Expressive Language: Use a rich vocabulary that reflects the brand's playful and expressive nature. Words like "vibrant," "dazzling," "unique," "bold," and "playful" should be staples in your copy.
• •Tell a Story: Frame products not just as accessories, but as part of a larger narrative of self-expression and individuality. Every piece has a story, and the copy should invite the customer to make it their own.
• •Maintain a Friendly and Approachable Tone: Write as if you're talking to a friend. Use contractions, ask questions, and use emojis where appropriate to create a sense of connection and community.
• •Highlight Uniqueness and Craftsmanship: Consistently mention that the pieces are handcrafted and produced in small batches. This reinforces the values of quality and exclusivity.
• •Focus on the Feeling: Go beyond describing the physical attributes of the jewelry. Focus on how wearing the pieces will make the customer feel: confident, unique, happy, and empowered.

Social Perception

Customers and the general public perceive Queenkiss as a brand for those who are not afraid to express themselves through their accessories. It is seen as a source for unique and fun jewelry, suitable for everyday wear and special occasions. Customers are satisfied with the quality and design, viewing products as great gifts. The target audience is fashion-forward individuals seeking distinctive pieces.

Copy Examples

• •Why whisper when you can roar? Our new 'Chromatic Pop' collection is here to turn heads and start conversations. Handcrafted for the bold and the brave. Wear your story out loud. #QueenkissJewellery #BoldAndBeautiful
• •Tag your partner-in-shine! ✨ Our 'Bestie Bracelets' are made for celebrating the ones who make your world brighter. Because the best stories are the ones you share. #Queenkiss #FriendshipGoals #JewelryWithMeaning
• •Your daily dose of fabulous. Discover our collection of effortlessly chic pieces designed to make every day a little more special. From your morning coffee to your evening out, let your style do the talking. #EverydayElegance #QueenkissStyle
• •Fall in love with layers. This Valentine's, it's all about self-love. Treat yourself to a piece that's as unique as you are. Because you deserve to sparkle. ❤️ #QueenkissLove #SelfLoveClub
• •From zero to hero with a little bit of Queenkiss magic. ✨ Watch how our 'Stardust Hoops' complete the look. Ready to take on the world, one sparkle at a time. #GRWM #JewelryTransition #Queenkiss