Tono de Marca

Expert & Authoritative, Luxurious & Aspirational, Trendy & Fashion-Forward, Approachable & Friendly, Passionate

Valores de Marca

• •Healthy Hair
• •Expertise & Education
• •Quality & Precision
• •Client Satisfaction & Personalized Service
• •Innovation & Trend Leadership

Mejores Prácticas

• •Always Emphasize "Healthy Hair": Integrate the "healthy hair + healthy colour" philosophy into all communications. Mention the use of quality products and techniques that prioritize hair integrity.
• •Showcase Expertise Subtly: While being authoritative, avoid overly technical jargon unless explaining a specific technique (as in a blog or TikTok tutorial). Refer to Monique's experience or the team's specialized training when relevant.
• •Use Aspirational Yet Inclusive Language: Appeal to the desire for beautiful, trendy hair ("It-girl," "Instagram-worthy") while ensuring the overall tone remains welcoming and focused on the client's individual beauty.
• •Stay Current with Trends (and Credit Your Innovations): Reference popular styles and techniques (e.g., "latte hair," specific balayage types), and don't be afraid to highlight Que Colour’s signature techniques like "Freestyle Colour™" or their popularization of looks like the "Scandi hairline".
• •Maintain Visual and Verbal Synergy: Ensure the language used in captions and descriptions aligns with the high-quality, chic, and modern aesthetic of the salon's visual content (photos and videos). The luxurious feel of the images should be matched by sophisticated and polished copy.

Percepción Social

Go-To Salon for Color, High-Quality & Professional, Trendy & Influential, Associated with Healthy, Beautiful Hair, Premium Service

Ejemplos de Copy

• •Instagram Post (Showcasing a Balayage Transformation): From subtle sun-kiss to statement blonde. ✨ Our signature balayage is more than just colour; it’s an art form, meticulously painted to enhance your natural beauty and ensure your hair stays luminous and healthy. Swipe to see the glow-up. #QueColour #BalayageMasters #HealthyHairJourney #SydneyHair
• •Website Service Description (For "Freestyle Colour"): Experience the Que Colour signature: Freestyle Colour™. Developed by founder Monique McMahon, this bespoke service blends artisanal hand-painting with precision foiling to create your ultimate Instagram-worthy hair. It's personalized, multi-dimensional colour that tells your unique story. Book your transformation.
• •Facebook Ad (Promoting Seasonal Trend): Ready for your 'Latte Blonde' moment? ☕🤎 This season’s most coveted shade is creamy, dreamy, and effortlessly chic. Let the expert colourists at Que Colour craft your perfect bespoke latte hue, always with an emphasis on radiant health and shine. Tap to book your consultation. #QueColourTrends #LatteBlonde #SydneySalon #LuxuryHair
• •TikTok Video Caption (Short, Engaging, Educational): Scandi hairline HACK! ✨ Watch how we create that pop of brightness around the face for the ultimate Scandi vibe. Healthy, bright, and totally on trend. 😉 #QueColour #ScandiHairline #HairTransformation #HairTok #WellaHair
• •Blog Post Introduction (Educating on Hair Health): At Que Colour, we believe that stunning colour starts with impeccably healthy hair. That’s why we’re passionate about not just the latest trends, but the science and care behind them. In this post, Monique McMahon shares her top secrets for maintaining vibrant, healthy colour long after you leave the salon…