Brand Tone

Youthful, Expressive, Casual, Friendly, Approachable, Enthusiastic, Celebratory of individuality

Brand Values

• •Self-Expression
• •Artistry & Creativity
• •Community
• •Quality & Style

Best Practices

• •Speak Like a Friend, Not a Corporation
• •Champion the Artists
• •Focus on Expression over Features
• •Stay Visually Inspired
• •Keep it Community-Centric

Social Perception

Trendy, modern, design-forward, unique, associated with pop culture, artistic flair, individuality; perceived as a boutique/specialized e-commerce store.

Copy Examples

• •Your phone is naked. Dress it in art. Shop the new artist collections.
• •That feeling when your case matches your vibe perfectly. ✨ Which design from our latest drop is screaming 'you'? Let us know below! 👇 #Quechale #ExpressYourself
• •Tired of boring phone cases? So were we. That's why we work with artists from around the world to create designs that actually mean something. Protect your phone and show off your style. Discover your new favorite case at Quechale.
• •Meet 'Cosmic Dream' by artist Leo Vega. It’s not just a case; it’s a whole mood. With a slim profile that doesn't bulk up your phone and a high-gloss finish that makes the colors pop, you get serious protection without sacrificing style. Carry a piece of the cosmos with you.
• •🔥 Heads up! New art just dropped.