Brand Tone

Professional and Business-Oriented, Value-Driven, Service-Oriented, Established and Reliable

Brand Values

• •Customer Focus (B2B)
• •Competitive Pricing & Value
• •Efficiency and Modernization
• •Wide Product Range/Convenience
• •Reliability

Best Practices

• •Focus on B2B Language: Always address the copy to business owners and purchasing managers. Use terms like "your business," "your customers," "streamline operations," "maximize margins," rather than consumer-focused language.
• •Highlight Value and Efficiency: Consistently weave in messages about competitive pricing, price matching, efficient ordering, and reliable delivery, as these are key motivators for wholesale clients.
• •Maintain Professionalism: Avoid overly casual slang, colloquialisms, or humor that might not align with a B2B service provider. The tone should be respectful, direct, and supportive.
• •Emphasize Reliability and Experience: Leverage the company's long history (since 1983) and reputation for reliability in messaging to build trust.
• •Be Clear and Direct: Wholesale customers value straightforward information. Ensure copy is easy to understand, clearly states benefits, and provides clear calls to action (e.g., "Sign up for a wholesale account," "Explore our catalog").

Social Perception

Positive for B2B Customers (Limited Data), Niche Awareness, Geographically Focused, Potential Concern (Unauthorized Dealer Issue), Generally Low Online Profile

Copy Examples

• •Headline: Your Trusted Wholesale Partner Since 1983. Body: Quecan Distribution: Delivering quality products, competitive pricing, and reliable service to businesses across Quebec. Sign up for your wholesale account today and experience the difference.
• •Headline: Maximize Your Margins with Quecan. Body: Benefit from our Price-Match Guarantee and low flat-rate shipping. We're committed to helping your business thrive with a vast selection of in-demand products. Explore our catalog now!
• •Headline: Streamlined Ordering, Efficient Delivery. Body: Our Easy Order system and modernized onboarding process save you time and effort. Quecan Distribution is dedicated to getting you the products you need, when you need them. Partner with us for hassle-free wholesale.
• •Headline: Stock Your Shelves with Confidence. Body: From everyday essentials to the latest vape products, Quecan Distribution offers an extensive range to meet your customers' needs. We are Quebec's go-to distributor for convenience stores, supermarkets, and more.
• •Headline: Building Success Together. Body: For nearly four decades, Quecan Distribution has been supporting businesses like yours. Our commitment to excellent service and a comprehensive product line makes us the ideal wholesale partner. Let's grow together.