Brand Tone

Witty & Humorous, Provocative & Unconventional, Artistic & Conceptual, Sophisticated & Edgy

Brand Values

• •Originality & Inventiveness
• •Czech Craftsmanship & Heritage
• •Conceptual Depth
• •Challenging Norms
• •Artistic Expression
• •Quality

Best Practices

• •Embrace the Dichotomy: Consistently balance wit with sophistication, and provocation with artistry. The humor shouldn't undermine the quality or conceptual depth of the designs.
• •Incorporate "Czech Sarcasm" Subtly: Let the characteristic irony and witty commentary on life and culture seep into descriptions and narratives, rather than being overtly slapstick. Think clever wordplay and subtle social critiques.
• •Highlight Unconventionality: Use language that emphasizes the unique, unexpected, and boundary-pushing nature of the designs. Words like "reimagined," "subverted," "unconventional," and "provocative" align well.
• •Tell the Story of Craftsmanship and Concept: Always tie the playful elements back to the serious craftsmanship, the use of traditional Czech materials, and the conceptual ideas behind each piece. This reinforces value.
• •Be Confident and Direct: The tone is not shy. Use confident language that reflects a clear artistic vision and a willingness to challenge norms. Avoid overly cautious or generic phrasing.

Social Perception

Innovative & Artistic Leader, Iconic & Collectible, Distinctive & Memorable, High-Quality Niche

Copy Examples

• •Product: "Fast Cup" (a glass designed to look like a disposable plastic cup). Copy: Elevating the everyday, or just being fashionably disposable? Our Fast Cup: because fine wine in a 'plastic' cup is the new irony. Handmade, of course.
• •Brand Tagline/Social Media Bio: Copy: QUBUS: Seriously playful. Provocatively Czech. Designing objects that talk back since 2002.
• •Exhibition Announcement: Copy: Prepare to question everything you thought you knew about porcelain. QUBUS invites you to an encounter with the beautifully absurd. [Exhibition Details].
• •About Us Snippet for a Feature: Copy: At QUBUS, we don't just make objects; we craft conversations from glass and porcelain. Each handmade piece is a slice of Czech artistry, served with a side of Central European sarcasm.
• •Instagram Post for a New Collection: Copy: New forms, same rebellious spirit. Discover the latest collection from QUBUS – where tradition gets a cheeky wink. #QubusDesign #CzechMade #ConceptualArt #GlassArt #PorcelainDesign