Brand Tone

aspirational, innovative, and sophisticated, yet friendly and approachable

Brand Values

• •Quality & Design Excellence
• •Innovation & Modernity
• •Sustainability
• •Functionality & Versatility
• •Customer Centricity & Personalization
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, innovative, sophisticated, friendly), key messaging points, preferred vocabulary (and words to avoid), and provide examples. This ensures anyone creating content understands the desired voice.
• •Focus on Benefits, Not Just Features: While mentioning quality materials (sophisticated) is important, always tie features back to the lifestyle improvement or problem solved (aspirational, friendly). Instead of "Our modules use X insulation," try "Stay comfortable and focused year-round in your Qubbos space, thanks to advanced thermal insulation."
• •Use Storytelling: Share customer stories and use cases that evoke emotion and allow potential buyers to envision themselves using the space. This reinforces the aspirational and friendly aspects of the brand. Show, don't just tell, how a Qubbos module can transform a daily routine or solve a specific need.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the accompanying visuals. High-end, aspirational imagery should be paired with equally sophisticated and inspiring text. Playful TikToks can have more casual, energetic copy.
• •Regularly Audit and Refine: Periodically review all marketing copy across different channels (website, social media, ads, emails) to check for consistency with the defined brand tone and values. Adapt as the brand evolves or as new communication trends emerge, but always stay true to the core identity.

Social Perception

premium, modern, and trustworthy brand offering high-quality, stylish modular solutions. Customers and the public see them as problem solvers, design-oriented, innovative, high-quality, and aspirational.

Copy Examples

• •Headline (Website/Social Media): "Reimagine Your Space. Discover Qubbos: Where Design Meets Infinite Possibility."
• •Instagram Post Caption: "Morning light in your new Qubbos garden office. ✨ It's more than just a room; it's your dedicated zone for focus, creativity, and success. What dream would you bring to life here? #Qubbos #GardenOffice #WorkFromHome #DreamSpace #ModernDesign"
• •LinkedIn Post Excerpt: "At Qubbos, we're not just building modules; we're engineering the future of adaptable living and working environments. Our commitment to sustainable innovation and design excellence is at the core of every structure we deliver. #ModularConstruction #Innovation #Sustainability #FutureOfWork #Qubbos"
• •Facebook Ad Copy: "Need more room to grow, work, or play? Qubbos offers beautifully designed, high-quality modular spaces that install with ease. Create your perfect garden gym, serene office, or inspiring studio. Get a personalized quote today and unlock your home's potential! #Qubbos #ExtraSpace #HomeImprovement #ModularLiving #VersatileDesign"
• •Product Description Snippet (Website): "Crafted with precision and designed for life, the Qubbos [Module Name] seamlessly integrates into your garden, offering a sanctuary of calm and productivity. Experience unparalleled quality and timeless aesthetics, tailored to your unique needs."