Tono de Marca

Protective, Practical, and Reassuring

Valores de Marca

• •Family Safety
• •Innovation and Efficacy
• •Modern Convenience
• •Authenticity and Responsibility

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core mission of protecting one's family and home. Start with the problem (itchy bites, annoying gnats, toxic sprays) and present Quash as the reassuring solution.
• •Leverage the Founder's Story: Continue to use Naomi's story in campaigns. It adds a layer of authenticity and relatability that larger, faceless corporations can't replicate. It has been the why behind the brand.
• •Show, Don't Just Tell: Prioritize user-generated content, video testimonials, and satisfying "full glue pad" reveals. The visual proof of the product's effectiveness is your most powerful marketing tool.
• •Emphasize "Safe & Silent": Consistently use keywords like "non-toxic," "chemical-free," "pet-safe," "kid-friendly," and "whisper-quiet" across all platforms to reinforce the key differentiators from traditional pest control methods.
• •Maintain the "Aussie" Identity: Highlight that the brand is Australian-owned and family-run. This builds local trust and pride, creating a stronger community around the brand and offering a clear advantage in the local market.

Percepción Social

Highly Effective Problem-Solver; Safe and Trustworthy Alternative; Positive Customer Experience

Ejemplos de Copy

• •Tired of toxic sprays and sleepless nights? The Aussie-designed secret to a quiet, bite-free home is here. Keep your family safe, naturally.
• •Our whisper-quiet fan and proven UV-A light technology work together to attract and trap annoying insects without the zaps or chemicals. It's the peace of mind you've been looking for in a sleek, modern design.
• •What our Quash trap caught last night... (You won't believe it!)
• •Watch this before summer mozzie season hits! 😫 Our trap works 24/7 to protect your home so you don't have to. #BugTrap #MomHack #AussieSummer #Quash
• •Family-safe, pet-friendly, and mozzie-hated. Make your home a no-fly zone with Quash.