Brand Tone

Authentic & Traditional, Health-Conscious & Informative, Innovative & Passionate, Approachable & Slightly Premium

Brand Values

• •Health & Wellbeing
• •Authenticity & Tradition
• •Natural Quality
• •Innovation
• •Transparency

Best Practices

• •Emphasize Authenticity: Consistently reference the traditional roots, the "genuine Kvass" aspect, and the sourdough culture. Use words like "real," "traditional," "authentic," "handcrafted."
• •Lead with Health, Support with Science: Highlight the gut health benefits and probiotic content prominently but back it up with tangible numbers (e.g., "500 billion live cultures," "100+ strains") and mention the natural, nutrient-rich ingredients. Avoid overly technical jargon where simpler terms suffice.
• •Maintain an Informative, Yet Passionate Voice: Share the "why" behind Quas – the founder's story, the commitment to health – to connect emotionally. Educate consumers about Kvass and its benefits without being preachy.
• •Use Clear, Natural Language: While the product is innovative and has scientific backing, the copy should be accessible. Focus on the benefits for the consumer in everyday terms.
• •Incorporate a Touch of Premium Quality: Words like "small-batch," "finest natural ingredients," and "meticulously crafted" can subtly convey the premium nature of the product without alienating a broader health-conscious audience.

Social Perception

Unique & Novel, Healthy Alternative, Acquired Taste (Potentially), Trusted & Science-Backed, Growing Recognition

Copy Examples

• •Headline: Rediscover a 1000-Year Tradition. Sip Your Way to a Healthier Gut with Quas. Body: Quas isn't just a drink; it's a daily ritual. Crafted with a 180-year-old sourdough culture, each can is bursting with 500 billion live probiotics to support your wellbeing from the inside out. Taste the authentic difference.
• •Social Media Post (Image: Close-up of a bubbly Quas can): Text: Tired of sugary promises? Fuel your day the natural way. Quas brings you the ancient goodness of Kvass – packed with vitamins, low in sugar, and teeming with over 100 strains of beneficial bacteria. #QuasDrinks #GutHealth #RealIngredients #FermentedGoodness #UKFirst
• •Product Description Snippet (for a new flavour): Text: Introducing [New Flavour] Quas! We've taken our authentic, traditionally fermented Kvass and infused it with [flavour notes]. Still packed with 500 billion live probiotics, it’s your new favourite way to boost your gut health and delight your taste buds. Naturally.
• •Email Subject Line: More Than a Drink, It's a Gut Feeling. Body: Experience the power of genuine Kvass. Born from tradition, perfected for your modern life. Quas Drinks delivers billions of live cultures and natural nutrients in every delicious, refreshing can. Find your favourite flavour and feel the difference.
• •Short Ad Copy: Text: Real Ingredients. Real Fermentation. Real Benefits. Quas – The UK's Original Probiotic Kvass. Elevate your drink, elevate your health. [Shop Now Button]