Brand Tone

artistic, elegant, serene, evocative, descriptive, poetic, and sophisticated

Brand Values

• •Artisanal Craftsmanship
• •Timeless Elegance
• •Fusion of Cultures
• •Quality and Luxury
• •Individuality and Self-Expression

Best Practices

• •Lead with the Story: Always connect the product back to its origin story—the inspiration from nature, the artisanal process, or the fusion of cultures. This reinforces the brand's core values and sets it apart.
• •Use Evocative, Sensory Language: Describe the feel of the silk, the vibrancy of the colors, and the flow of the fabric. Use words that paint a picture and appeal to the senses to convey luxury and elegance.
• •Emphasize "Timeless" over "Trendy": Avoid language related to seasons, trends, or fast fashion. Position the clothing as long-lasting, investment pieces that are "eternal" and always in style.
• •Maintain a Gracious and Appreciative Voice: Whether talking about artisans, customers, or the natural world, the tone should always be respectful and appreciative. This reflects the brand's connection to its community and inspirations.
• •Educate Gently: Briefly explain the batik process or the inspiration behind a pattern. This adds value and depth, reinforcing the perception of the brand as authentic and expert in its craft without being overly technical.

Social Perception

Quarzia is perceived as a high-end, authentic brand offering special and unique wearable art. Customers view it as a hidden gem, appreciating the longevity of garments and associating the brand with the sophisticated, artistic side of Bali, along with excellent customer service.

Copy Examples

• •The gentle trace of wax, the patient hand of the artisan, the bloom of color on silk. Each Quarzia piece is a story whispered in thread and dye, a timeless dialogue between Balinese tradition and contemporary design. Wear the art, feel the story. #Quarzia #Batik #HandmadeLuxury #ArtisanalFashion
• •Introducing the Koko Kaftan in ocean silk. Inspired by the undulating waves of the Bali sea, this piece drapes the body in a figure-flattering cascade of pure silk chiffon. Its hand-painted batik pattern ensures that no two are exactly alike, making it as unique as the woman who wears it. A whisper of elegance for sun-drenched days and enchanted evenings.
• •Quarzia was born from a desire for beauty that endures. In a world of fleeting trends, we chose the path of timeless chic, blending the meticulous craft of Indonesian batik with a European eye for design. Our creations are more than garments; they are an invitation to feel exquisite in your everyday life.
• •New Arrivals: Wearable Poetry in Silk & Color Discover the latest chapter in the Quarzia story. Our new collection embraces the imperfections and unique character of handmade batik, offering versatile silhouettes designed to flow, layer, and express your individuality. Explore the collection and find the piece that speaks to you.
• •Your most beautiful Bali memory could be the one you wear home. Discover Quarzia in Seminyak & Ubud—a boutique where Italian design meets the soul of Balinese craftsmanship. Find a timeless piece of wearable art that will forever remind you of the island's magic. #QuarziaBali #LuxuryTravel #BaliShopping #SustainableFashion