Brand Tone

Helpful, Friendly, Community-Focused, Trustworthy, Passionate

Brand Values

• •Quality
• •Customer Service & Personal Connection
• •Community Support
• •Fair Pricing/Value
• •Expertise & Education

Best Practices

• •Always aim to educate and inform by explaining the 'why' behind a product's benefits for orchids.
• •Continue the tradition of personal notes where feasible and use a friendly, first-name basis in digital communications.
• •Use language that resonates with orchid lovers. Share in their joys and offer solutions to common challenges.
• •Respond promptly and thoroughly to customer inquiries, reinforcing the brand's reliability and expertise.
• •Feature user-generated content, share successes from the orchid community, and continue to position the brand as a supportive member.

Social Perception

Highly Positive, Personal Touch Appreciated, Go-To Source for Supplies, Supportive of Hobbyists

Copy Examples

• •Welcome, fellow orchid lover! We're Stef and the team at Quarter Acre Orchids, and just like you, we're passionate about seeing these beauties thrive. Find everything you need, from our trusted potting mixes to the clearest pots, all backed by friendly advice. Let's grow something amazing together!
• •Give your orchid roots the spotlight they deserve! Our crystal-clear pots aren't just sturdy; they let you peek at root health, so you know just when to water. Happy roots, happy blooms – it's that simple. Got questions on the best size? We're always here to help!
• •That feeling when a new leaf unfurls! 😍 We love being a small part of your orchid journey. Our premium Aussie Gold mix and super clear pots are here to give your green friends the best start (or a happy repot!). What are your orchids up to today? Share with us! #QuarterAcreOrchids #OrchidCare #HappyPlants #OrchidCommunity
• •Struggling with your Phalaenopsis? You're not alone! Our latest blog post dives deep into keeping your Moth Orchids happy and blooming year after year. We share the tips and tricks we've learned from over 20 years of growing. Click here to learn more and get your questions answered!
• •It all started with a love for orchids and a local shop closing down... I knew our community needed a trusted source for quality supplies. Since 2003, Quarter Acre Orchids has been more than a business; it's a passion project dedicated to helping your orchids flourish. We're a small, woman-owned business, and every order still gets a little thank you note from me, Stef!