Brand Tone

Warm & Friendly, Artisanal & Passionate, Natural & Simple, Elegant & Luxurious, Relaxing & Evocative

Brand Values

• •Quality Craftsmanship
• •Natural & Simplicity
• •Community & Support
• •Customer Wellbeing
• •Authenticity & Heritage
• •Transparency

Best Practices

• •Embrace Storytelling: Weave in the narrative of the two sisters, their rural roots, and their connection to nature. This adds authenticity and warmth.
• •Focus on Sensory Language: Use descriptive words that evoke the scents, the feeling of relaxation, and the beauty of the products and the New Zealand countryside they are inspired by.
• •Maintain a Personal Touch: Address the audience directly and warmly. Signing off with names (Melissa & Lisa) on more personal communications can reinforce the small, family-business feel.
• •Highlight Key Values Consistently: Regularly mention 'hand-poured,' 'natural ingredients,' 'high-quality,' 'NZ made,' and the support for other rural women businesses in product descriptions, social posts, and about sections.
• •Keep it Elegant yet Accessible: While the products are positioned as 'luxury,' the tone should remain friendly and inviting, avoiding overly exclusive or unapproachable language. The 'simple things' aspect should balance the 'luxury.'

Social Perception

Positive Engagement, Appreciation for Quality and Aesthetics, Local & Handmade Appeal, Trustworthy

Copy Examples

• •Facebook/Instagram Post (New Product): 'Welcome a little piece of the countryside into your home. ✨ Our new [Fragrance Name] candle is lovingly hand-poured with natural soy wax and the finest New Zealand-inspired scents. Perfect for those quiet moments of relaxation. Tap to shop and let the gentle aroma transform your space. #QuarryRoadNZ #HandmadeLuxury #NaturalLiving #NZMade'
• •Product Description (Website): 'Crafted with care in the heart of rural New Zealand, our [Product Name] candle brings together the simple beauty of nature and the warmth of home. Each candle is hand-poured using sustainable soy wax and infused with premium, a [Adjective, e.g., calming, uplifting] fragrance to help you unwind and create your sanctuary. Experience the gentle flicker and enchanting scent – a daily reminder to pause and enjoy.'
• •'About Us' Snippet (Social Media Bio): 'Two sisters from rural NZ, hand-pouring luxury soy candles & diffusers. Bringing nature's calm & simple elegance to your home. Supporting fellow women in rural businesses. ✨ #QuarryRoad #CountryInspired'
• •Email Newsletter Subject: 'Unwind with Quarry Road: Discover Our Latest Handcrafted Scents' Body Snippet: 'Hello [Customer Name], At Quarry Road, we believe in the simple joy of a beautifully scented home. Inspired by our farming heritage and love for natural craftsmanship, we pour our hearts into every candle and diffuser. Explore our newest arrivals, designed to bring warmth, joy, and a bit of peace to your everyday...'
• •Promotional Post (e.g., for a market): 'Come and meet us! 👋 We’re Melissa and Lisa from Quarry Road, and we’ll be at the [Market Name] this [Day]! We’d love to share our passion for hand-poured, natural home fragrances with you. Discover your new favourite scent and bring a touch of the New Zealand countryside home. See you there! #QuarryRoadCandles #MeetTheMakers #SupportLocalNZ'