Brand Tone

Helpful & Approachable, Family-Friendly & Relaxed, Trustworthy & Quality-Focused, Community-Oriented & Proudly Canadian, Slightly Playful/Engaging

Brand Values

• •Customer Experience
• •Quality & Craftsmanship
• •Value
• •Community & Local Focus
• •Adaptability & Growth
• •Transparency (aspired)

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the core personality traits (e.g., Helpful, Authentic, Canadian, Quality-Conscious, Friendly) and provide do's and don'ts for language, including specific phrases or words to use or avoid. This should be shared with anyone creating content.
• •Prioritize Customer-Centric Language: Always frame copy from the customer's perspective. Focus on their needs, aspirations ("turning houses into homes"), and how Q Living Furniture can help solve their problems or enhance their lives. Use "you" and "your" frequently.
• •Balance Professionalism with Approachability: While highlighting quality and craftsmanship, maintain a friendly, conversational, and unstuffy tone. Avoid overly technical jargon unless explaining specific quality features in an accessible way.
• •Incorporate "Proof Points" Subtly: Weave in mentions of Canadian-made options, complimentary design services, the longevity of the business, and the focus on quality materials naturally within the copy, rather than just listing them as features.
• •Adapt Tone for Platform, But Keep Voice Consistent: While the overall *voice* (core personality and values) remains the same, the *tone* can be slightly more casual and playful on platforms like TikTok (e.g., using humor, trends, dog content), while being more informative and reassuring on the website or in brochures. The core message of quality, helpfulness, and Canadian pride should still shine through.

Social Perception

Generally Positive with Some Reservations, Seen as a Good Local Alternative, Concerns about Durability/Consistency, "Furniture Dogs" as a Unique Positive, Online Presence Growing

Copy Examples

• •Headline: Your Home, Your Style, Our Expertise. Let's Create It Together. Body: "At Q Living Furniture, we're more than just a furniture store; we're your partners in creating a space you'll love. Our friendly, non-commissioned team offers complimentary design advice to help you find the perfect Canadian-made or globally sourced pieces that reflect your unique taste and fit your family's needs. Come say hi to Wilson and Bunker – our resident comfort experts!"
• •Social Media Post (Image of a stylish living room with their furniture): Caption: "Crafting cozy corners and happy homes in BC and across Canada! 🇨🇦 At Q Living, quality craftsmanship meets fair prices. Discover furniture that’s built to last and designed to inspire. #QLivingFurniture #CanadianMade #HomeInspo #ShopLocalBC #QualityFurniture"
• •Product Description Snippet (for a custom Canadian-made sofa): "Designed by you, crafted with care in Canada. Our [Sofa Name] sectional isn't just a piece of furniture, it's the heart of your home. Choose your fabric, configuration, and comfort level, and let us bring your vision to life with enduring quality. Because your home deserves the best."
• •Website "About Us" Excerpt: "From our beginnings as Liquidation Furniture & More in 2006, we’ve grown with our community, always believing that everyone deserves a beautiful, comfortable home without breaking the bank. Q Living Furniture is still proudly independently owned, putting your experience first. We listen, we help, and we’re passionate about turning houses into homes."
• •TikTok Video Concept: Visual: Quick cuts of staff fluffing cushions, arranging decor, greeting customers (and the dogs playing in the showroom), ending on a beautiful room setup. Text Overlay/Voiceover: "Behind the scenes at Q Living! ✨ We're all about quality pieces, real conversations, and helping you find *your* perfect fit. No pressure, just good furniture and maybe a furry friend to greet you! #FurnitureShopping #CanadianFurniture #HomeDesign #MeetTheTeam #QLivingDogs"