Brand Tone

Friendly, Nostalgic, and Authentic

Brand Values

• •Authenticity & Tradition
• •Quality
• •Community
• •Customer Satisfaction
• •Nostalgia & Connection

Best Practices

• •Embrace "Spanglish" (or "Portu-glish"): Continue naturally blending Portuguese and English. Use Portuguese for authentic product names and cultural phrases ('Sextou', 'Saudade') and English for broader explanations and calls to action. This caters to both Brazilian and American audiences.
• •Lead with Emotion, Support with Quality: Start your copy by tapping into feelings of nostalgia, comfort, and joy. Then, reinforce that emotional connection with tangible details about product quality, freshness, and authenticity.
• •Be a Cultural Ambassador: Don't assume everyone knows what 'farofa' or 'coxinha' is. Create content that educates and invites newcomers to try new things, explaining the what, why, and how of Brazilian cuisine in a friendly, approachable way.
• •Engage Like a Friend: In comments and direct messages, maintain a warm and personal tone. Answer questions enthusiastically and thank customers for their support. This builds the community feel that is central to the brand.
• •Let Visuals Tell the Story: Your copy should complement your high-quality photos and videos. Use text to add context, share a memory associated with the food, or ask a question that prompts engagement, letting the vibrant images do most of the talking.

Social Perception

Quality Brazilian Market is perceived as the premier destination for authentic, high-quality, and fresh Brazilian products. It is seen as a friendly and welcoming community hub that provides a vital connection to Brazilian culture and a 'taste of home' for its customers.

Copy Examples

• •That freshly-baked, cheesy, straight-from-Minas-Gerais feeling? It's right here. Stop by and grab a bag of our warm pão de queijo. It's not just a snack, it's a hug in food form. Perfect for breakfast, lanche, or anytime you need a little piece of Brazil. #PaoDeQueijo #BrazilianFood #TasteOfHome
• •Your Weekend Churrasco Starts Here. From the perfect cut of Picanha to our house-made linguiça, our butcher shop has everything you need to host an authentic Brazilian barbecue. Quality you can taste, tradition you can trust.
• •Psst... Your favorite Guaraná is on sale this week! Fighting that feeling of 'saudade'? We've got the cure. This week, stock up on Guaraná Antarctica and bring the taste of Brazil home. Click to shop online or visit us in-store for more weekly specials that feel like home.
• •Don't Just Visit Brazil. Taste It. Discover a world of flavor at Quality Brazilian Market. From savory steak sandwiches (our Bauru!) to sweet brigadeiros, explore the best of Brazilian cuisine right here in Huntington Station. Your culinary adventure awaits.
• •Our Story: More Than a Market We started Quality Brazilian Market with a simple dream: to share a piece of our beloved Brazil with our new home. Every product on our shelves tells a story, and every customer we serve becomes part of our family. Thank you for being part of our journey. #Community #BrazilianPride