Brand Tone

Enthusiastic & Passionate, Customer-Centric & Friendly, Nostalgic, Direct & No-Nonsense, Confident & Proud

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Value/Affordability
• •Nostalgia & Fun
• •Customization & Choice
• •Honesty & Transparency

Best Practices

• •Embrace Nostalgia Authentically: Use language that evokes fond memories of classic arcade gaming – words like 'relive,' 'classic,' 'iconic,' 'throwback,' 'joystick,' 'high score.' Ensure it feels genuine and not forced.
• •Highlight Quality and Craftsmanship: Consistently use terms like 'handcrafted,' 'premium quality,' 'solid build,' 'durable,' and 'meticulously crafted' when describing products to reinforce this core value.
• •Maintain a Friendly and Enthusiastic Voice: Address the audience directly (using 'you' and 'your'). Express excitement for the games and the joy they bring. Share customer stories and user-generated content.
• •Be Direct and Value-Focused in Sales-Oriented Copy: When discussing price or why a customer should choose Quality Arcades, echo the 'no-nonsense' approach. Clearly state the benefits (e.g., factory-direct, thousands of games included, fully assembled) and the value proposition.
• •Show, Don't Just Tell, Customer Satisfaction: Integrate genuine customer testimonials and reviews into marketing materials. Use phrases that reflect their happiness, such as 'customer favorite,' 'rave reviews,' or quotes that highlight positive experiences with the product and service.

Social Perception

Positive, Reliable Provider of Fun, Good Investment for Game Rooms/Man Caves, Trusted, Value for Money

Copy Examples

• •Headline: Relive the Glory Days. Own the Arcade. Body: Remember the thrill of the joystick, the glow of the screen, the sweet victory of a high score? Quality Arcades brings that magic back. Handcrafted, packed with thousands of classics, and delivered to your door fully assembled. It’s not just a game, it’s a time machine. Get your dream arcade today! (Tone: Nostalgic, Enthusiastic, Direct)
• •Social Media Post: Weekend plans? Sorted. 🕹️ Thousands of games, endless fun, and memories waiting to be made. Our [Specific Model Name] is ready to be the MVP of your game room. What classic would you play first? #QualityArcades #RetroGaming #ArcadeAtHome #FamilyFun #Handcrafted (Tone: Enthusiastic, Friendly, Engaging)
• •Product Description Snippet (for a custom wrap model): Your Arcade, Your Style. Don't just play the classics – make them your own. With our in-house design team and vibrant custom wraps, your Quality Arcade will be as unique as your high scores. Built with passion, designed by you, loved by everyone. (Tone: Confident, Customer-Centric, Emphasizing Customization)
• •Email Subject: Skip the Hype, Get the Real Deal: Arcade Perfected. Email Body: At Quality Arcades, we keep it simple: top-quality, handcrafted arcade machines at the best possible price. No gimmicks, just pure, unadulterated retro fun with thousands of games ready to play. See why over 50,000 gamers trust us to build their dream arcade. (Tone: Direct, Confident, Value-Oriented)
• •Testimonial Showcase Intro: Hear it from the High Scorers! We’re passionate about building incredible arcades, but don’t just take our word for it. See what our amazing customers are saying about their Quality Arcades experience and how they’re leveling up their home entertainment! [Link to Testimonials] (Tone: Proud, Customer-Centric, Trust-Building)