Brand Tone

inspirational, compassionate, community-focused, friendly, and personal

Brand Values

• •Faith
• •Generosity
• •Community
• •Positivity
• •Quality

Best Practices

• •Always Lead with the Mission: In all marketing copy, from social media posts to product descriptions, connect the product back to the core mission of feeding families. This reinforces the brand's primary value proposition.
• •Foster Community with Language: Consistently use terms like "#QualifiedFamily" to make customers feel like part of an inclusive community. Encourage user-generated content by asking them to share photos with the hashtag.
• •Maintain a Positive and Uplifting Tone: Every piece of copy should be encouraging and positive. Use words that inspire hope, faith, and action. Phrases like "Have an amazing day!" can be a simple yet effective sign-off.
• •Be Authentic and Transparent: Continue to be open about the brand's faith-based foundation and transparent about its charitable impact. Sharing updates on the number of meals donated, like the "Meal Report," builds trust and loyalty.
• •Personalize Communication: When possible, address customers personally. The founder's voice in communications adds a layer of authenticity that resonates with the community-focused brand identity.

Social Perception

Qualified Apparel is perceived by its audience as more than just a clothing brand; it's a movement with a mission. Customers are drawn to the dual value proposition: receiving a quality product while contributing to a meaningful cause. The brand is seen as authentic and trustworthy due to its transparent communication about its charitable contributions and the personal involvement of its founder. The faith-based aspect resonates strongly with its target audience, creating a loyal and engaged community.

Copy Examples

• •Wear your heart on your sleeve and your faith in your soul. Our new 'Faith Over Fear' tee is more than just a shirt—it’s a statement. And with every purchase, you're helping to provide 10 meals to families in need. Join the #QualifiedFamily and let's make a difference together. #QualifiedApparel #FaithBasedApparel #WearYourFaith #MakeADifference
• •Style that speaks volumes. Purpose that changes lives. At Qualified Apparel, every piece of clothing we create is designed to inspire and uplift. And the best part? Every item you purchase helps us feed families across America. Find your new favorite tee and become a part of something bigger. Shop now and help us reach our next meal goal! #QualifiedApparel #FashionWithAPurpose #FeedingAmerica
• •APPAREL WITH A PURPOSE. Every Item Provides 10 Meals for Families in America. Join the movement. Wear the mission. Discover your style.
• •Hi #QualifiedFamily, we're so grateful for you! This week, we were able to provide another 5,000 meals because of your support. To celebrate, we're giving you an exclusive 15% off your next order. Use code: TOGETHER15. Thank you for being a blessing to so many. Have an amazing day! - The Qualified Apparel Team
• •Wrap yourself in comfort and purpose. Our premium hoodie is crafted for a soft feel and lasting quality, featuring a subtle reminder to 'Live Qualified.' It’s the perfect layer for cooler days and a constant encouragement to live out your values. Plus, this hoodie provides 10 meals to someone in need. Feel good, do good. #QualifiedApparel