Brand Tone

Artisanal & Passionate, Elegant & Timeless, Personal & Inspiring, Authentic & Italian

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Tradition & Heritage
• •Emotional Connection & Storytelling
• •Sustainability (Emerging)

Best Practices

• •Emphasize "Made in Italy" and Craftsmanship
• •Focus on Storytelling and Emotional Connection
• •Use Elegant and Evocative Language
• •Highlight Personalization
• •Maintain Visual-Textual Cohesion

Social Perception

High-Quality & Beautiful Products, Valued for Personalization, Trusted Italian Brand, Associated with Gifting, Good Customer Service

Copy Examples

• •Headline: Crafted by Hand, Cherished for a Lifetime. Discover Your Italian Leather Journal. Body: More than just a notebook, it's a space for your thoughts, dreams, and memories. Each Quadernando journal is handcrafted in Italy, blending traditional artistry with the finest leathers. Personalize yours and begin a story that will last forever. Call to Action: Create Your Legacy.
• •Headline: The Art of Italian Gifting: Personalized Leather Treasures by Quadernando. Body: Give a gift that speaks from the heart. Our customizable leather agendas, photo albums, and notebooks are meticulously crafted in Italy, designed to be as unique as the person receiving them. Add a special dedication and make a lasting impression. Call to Action: Find the Perfect Personalized Gift.
• •Headline: From Italy, With Passion: Feel the Difference of True Artisan Leather. Body: At Quadernando, we believe in the enduring beauty of handcrafted quality. Our artisans pour their passion into every stitch, using time-honored techniques and sustainably sourced Italian leather. Experience the touch, the scent, the story of authentic craftsmanship. Call to Action: Explore Our Collections.
• •Headline: Your Story, Beautifully Bound. Quadernando – Where Memories Find a Home. Body: Life is made of moments. Capture them beautifully in a Quadernando photo album or sketchbook. Handmade with love in Italy, our creations are designed to preserve your most precious memories with elegance and style. Call to Action: Preserve Your Memories.
• •Headline: Plan Your Year with Italian Elegance: The 2025 Quadernando Agenda. Body: Embrace the new year with an agenda that’s as inspiring as your ambitions. Our 2025 leather-bound planners, customizable and available in various styles, are the perfect companions for an organized and stylish year ahead. Call to Action: Discover the New Collection.