Brand Tone

Aspirational yet Accessible, Feminine and Confident, Trendy and Modern, Friendly and Engaging, Direct and Informative

Brand Values

• •Style & Fashion-consciousness
• •Confidence Boost
• •Quality (implied)
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Know Your Audience, Speak Their Language
• •Define Your Core Adjectives: Stylish, Confident, Feminine, Trendy, Accessible.
• •Focus on Benefits, Not Just Features
• •Maintain Consistency Across Platforms
• •Create a Simple Style Guide: Do: Use empowering language. Don't: Use overly technical jargon.

Social Perception

Positive, Fashion-forward, Boutique-like, Reliant on Visuals, Community-Oriented (emerging)

Copy Examples

• •Instagram Post (New Arrival Dress): Hello, gorgeous! ✨ Step into your spotlight with our new [Dress Name] dress. Effortlessly chic, endlessly confident. Tap to make it yours! #MandSLuxe #NewCollection #OOTDInspo #FeelFabulous
• •Email Subject Line (Sale Promotion): Your Style Upgrade Awaits 😉 Up to 40% Off Select Faves!
• •Website Banner (Homepage): Dress Like You Mean It. Discover Your Next Favorite Look at M&S Luxe.
• •TikTok Video Caption (Styling a Top): From coffee run to date night ☕️➡️💃 This [Top Name] top does it ALL. How would you style it? #StyleHack #VersatileFashion #MandSLuxeLook #GetReadyWithMe
• •Facebook Ad Copy: Tired of 'nothing to wear' days? M&S Luxe brings you curated, confidence-boosting styles that turn heads for all the right reasons. Shop our latest arrivals and find your signature look. Free shipping on orders over [Amount]!