Brand Tone

Elegant & Sophisticated, Artistic & Cultural, Authentic & Passionate, Sensorial & Evocative

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Artistry & Beauty
• •Authenticity & Uniqueness
• •Discovery & Experience

Best Practices

• •Embrace Storytelling: Weave historical or conceptual narratives into product descriptions and marketing materials.
• •Use Evocative & Sensorial Language: Use rich adjectives and descriptive phrases to paint a picture of the scent and its origins.
• •Maintain an Elegant & Refined Voice: Avoid overly casual slang or overly technical jargon. Mirror the sophistication of the perfumes.
• •Highlight Quality & Natural Ingredients: Consistently mention the use of high-quality, natural essences.
• •Connect to Heritage & Culture: Regularly reference the historical and cultural inspirations, particularly the Ottoman and Turkish roots.

Social Perception

Positive & Intrigued, Niche & Luxurious, Culturally Rich & Educational, Artistic & Experiential

Copy Examples

• •Headline: Parfumane: Where Ancient Whispers Become Timeless Scents. Body: Journey through eras of olfactory artistry. Each bottle, a meticulously crafted echo of history, blended with the purest essences for today's connoisseur. Discover your signature story.
• •Social Media Post (Image: Elegant bottle with historical artifact): Inspired by the opulence of the Ottoman Palaces, our [Perfume Name] captures the essence of a bygone era. Natural oils and rare botanicals weave a narrative of luxury and tradition. Unveil the artistry. #Parfumane #HeritageScents #ArtOfPerfume
• •Product Description (for a floral scent): Imagine a hidden garden within the walls of history. Our [Perfume Name] unfolds with delicate [Floral Note 1] and luminous [Floral Note 2], drying down to a warm embrace of [Base Note]. An authentic bloom, bottled for your authentic self.
• •Email Subject: An Invitation: Discover the Soul of Scent at Parfumane. Body: Dear [Customer Name], Step beyond the ordinary and into a realm where perfume is an art form, a historical treasure, and a personal journey. Explore our collections, each infused with stories and crafted with passion. Your authentic scent awaits.
• •Website Banner: Experience the Splendor. Parfumane: Reviving the Ancient Art of Perfumery. Natural ingredients, timeless traditions, unforgettable fragrances.