Brand Tone

Artistic & Craft-focused, Warm & Charming, Quality-conscious, Appreciative & Passionate, Eco-conscious, Approachable & Friendly

Brand Values

• •Quality: Committed to providing high-quality, handcrafted items that are durable.
• •Creativity & Originality: Products reflect a passion for design and bringing fresh, innovative ideas to life, infusing everyday life with beauty and originality.
• •Handmade Craftsmanship: Belief in the "magic of handmade," with each piece being unique, special, and made with love and attention to detail.
• •Sustainability: Creating products that are beautiful and environmentally friendly, such as soy wax candles and using sustainable materials for ceramics.
• •Customer Joy & Individuality: Products are designed to bring joy and a sense of individuality to customers.
• •Supporting Artisans: By choosing their products, customers support talented Indian artisans and preserve age-old traditions.

Best Practices

• •Create a Brand Voice Chart: Document key tone characteristics (e.g., warm, artistic, quality-focused, charming), "words we use" (e.g., handcrafted, unique, love, joy, quality, sustainable), and "words we avoid" (e.g., cheap, mass-produced, generic).
• •Focus on Storytelling: Emphasize the "magic of handmade," the story behind the craftsmanship, and how the products bring beauty and joy into everyday life. Talk about the artisans if possible and the care that goes into each piece.
• •Use Sensory and Emotive Language: Appeal to the senses (e.g., "smooth finish," "gentle glow," "warm aroma") and emotions (e.g., "cherished," "joy," "love," "individuality") to connect with the audience on a deeper level.
• •Maintain Authenticity: Let the passion for creativity and craftsmanship shine through. Avoid overly corporate or generic language. The founder's NIFT background and passion can be a genuine part of the narrative.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, social media posts, product descriptions, email marketing, and customer service interactions. Regularly review content to ensure it aligns with the defined brand voice.

Social Perception

Positive for Product Aesthetics & Uniqueness, Good Quality, Appreciation for Handmade, Good Customer Service, Emerging Brand

Copy Examples

• •Headline: Crafted by Hand, Cherished by Heart. Discover Qshi Studio. Body: Each Qshi Studio piece is a whisper of artistry, a testament to the beauty of handmade. From our hands to your home, experience the unique charm and lasting quality that only true craftsmanship can bring. Infuse your everyday with a touch of love.
• •Instagram Post: Sunday mornings are for slow sips and sunshine ☀️ Our [Product Name, e.g., "Sweetheart Ceramic Mug"] is lovingly handcrafted to make these moments extra special. Each one unique, just like you. What are you brewing today? #QshiStudio #HandmadeMagic #CeramicLove #MorningRituals #SupportArtisans
• •Product Description (for a soy wax candle): Light up your moments with the gentle glow of Qshi Studio. Our [Scent Name] soy wax candle is hand-poured with love, using eco-friendly soy wax for a cleaner, longer burn. Let its [describe scent, e.g., "warm and inviting"] aroma create a sanctuary in your space. Beautifully crafted, wonderfully sustainable.
• •Email Subject: A Little Handmade Happiness, Just For You ✨ Email Body Snippet: At Qshi Studio, we believe in the magic of items made with passion. Our latest collection of [mention product category, e.g., "anti-tarnish jewellery"] is designed to add a touch of unique elegance and joy to your everyday style. Discover pieces as individual as you are.
• •Facebook Ad: Searching for a gift that truly speaks from the heart? Qshi Studio offers a curated collection of handmade ceramics, soy wax candles, and unique jewellery. Each piece is crafted with meticulous care and a passion for quality, designed to bring beauty and individuality. Give the gift of handmade. Shop now!