Brand Tone

Enthusiastic & Passionate, Community-Focused & Engaging, Knowledgeable & Authoritative (Aspiring), Friendly & Approachable, Direct & Sales-Oriented

Brand Values

• •Passion for Collecting
• •Community Building
• •Customer Connection & Service
• •Accessibility & Information Sharing (for European Market)
• •Quality & Exclusivity (of Products)
• •Engagement & Fun

Best Practices

• •Develop a "Qrew Persona": Define who the "Qrew" member is. Write as if you're talking directly to this enthusiastic, engaged collector. Use "you," "we," and "us" to foster a sense of belonging.
• •Inject Enthusiasm Authentically: Use exclamation points, energetic verbs, and positive adjectives where appropriate, especially for exciting news like new drops or big hits. However, ensure it aligns with Quintijn's genuine passion, as seen in videos, to avoid sounding forced.
• •Always Circle Back to Community: Frame offers, news, and content around the idea of sharing with the community. Encourage interaction (comments, joining Discord/breaks) in most communications.
• •Balance Passion with Professionalism: While friendly and enthusiastic, ensure that information regarding products, shipping, and terms is clear, accurate, and easily accessible. Maintain trustworthiness by being transparent.
• •Speak the Collector's Language (but keep it inclusive): Use common hobby terms (e.g., "slabs," "rips," "hits," "chase cards"), but briefly explain them or provide context when addressing a broader audience or new collectors to uphold the value of "accessible information".

Social Perception

Generally Trusted Retailer, Active Community Engager, Specialist in European Market, Fair, but Price-Sensitive

Copy Examples

• •🔥 JUST LANDED! 🔥 The latest Panini Prizm Draft Picks are IN! Get ready to chase those epic signatures and color blasts with the Qrew! Quintijn is buzzing to rip these LIVE tonight on YouTube – you don't want to miss the sheer PASSION! 🚀 Link in bio to snag your box & join the break! Let us know in the comments who YOU'RE hunting! #QsCards #PaniniPrizm #DraftPicks #NewArrival #SportsCardsEurope #JoinTheQrew #CardCollectingCommunity
• •More than just a store, Q's Cards is YOUR European home for sports card collecting! ⚽🏀🏈 Founded by a lifelong collector, we're all about sharing the passion and building a community. Join our weekly YouTube live breaks – it's your chance to connect, discover, and pull some monsters with fellow enthusiasts! New to breaks? We'll guide you! 👉 Visit qscards.com to learn more and become part of the Qrew! #SportsCards #Collectibles #CardBreaks #Community #PassionForCollecting #QsCardsEurope
• •What's up, Qrew! Q here, and today we're diving deep into the brand new [Product Name]! Is it worth the hype for European collectors? We'll give you the honest Q's Review – from card quality to hit potential. Our mission is to bring you the BEST info so you can build your dream collection. Let us know your thoughts below! 👇 Don't forget to subscribe for more reviews, breaks, and all things sports cards! Shop this product at qscards.com. #SportsCardReview #NewCollection #CardCollector #EuropeanMarket #HonestReview #QsCards
• •Hey Qrew Member! Because you're part of our amazing community, we're giving YOU first dibs and an exclusive 10% OFF on the newly restocked [Popular Product]! 🎉 We value your passion and want to help you get your hands on the cards you love. Use code QREWLOVE at checkout. This offer is just for our subscribers – thanks for being a vital part of Q's Cards! Shop now: [Link] #ExclusiveOffer #QsCards #QrewPerks #SportsCardCollector #CommunityLove
• •Welcome to Q's Cards, born from a rediscovered childhood passion for sports cards! Founder Quintijn Algra launched Q's Cards in 2021 not just as a store, but as a hub for European collectors. We're on a mission to make collecting accessible, share our knowledge, and build a vibrant, connected Qrew. We believe in personal connection, quality products, and the sheer joy of the hobby. Whether you're buying, selling, trading, or just want to talk cards at one of our show appearances, we're here for you. Let's grow the passion for sports cards in Europe, together! #PassionDriven #CommunityFirst #EuropeanCollectors #QsCardsStory