Brand Tone

Informal, engaging, authentic, and heartfelt.

Brand Values

• •Authenticity
• •Engagement
• •Visual Appeal
• •Heartfelt Connection
• •Transparency

Best Practices

• •Maintain an informal and engaging tone in all copy.
• •Incorporate visually appealing elements in content creation.
• •Emphasize authenticity and heartfelt storytelling, particularly in video content for platforms like TikTok and Instagram Reels.
• •Clearly differentiate the brand from entities with similar names (e.g., Kleine Wolke, Pizza Wolke, WolkenreichShop) by highlighting unique offerings and brand story.
• •Showcase the 'behind-the-scenes' aspects of the business to build trust and connection with the audience.

Social Perception

A modern, authentic small business that is approachable, trustworthy, and cares about its customers.

Copy Examples

• •"Hey everyone! Check out what we're working on today! ✨ #behindthescenes #smallbusiness"
• •"Did you know we hand-make all our products? ❤️ Each one is made with love and care. #handmade #withlove"
• •"We're so excited to announce our new product launch! 🎉 Get yours now! [link in bio] #newproduct #shopnow"
• •"A sneak peek into our packaging process! We want your order to feel like a gift! 🎁 #packaging #smallbusinessowner"
• •"Thank you all for your incredible support! It means the world to us! 🙏 #grateful #community"