Brand Tone

empowering, friendly, helpful, and aspirational yet achievable.

Brand Values

• •Empowerment
• •Convenience & Accessibility
• •Quality
• •Community & Support
• •Sustainability
• •Self-Care & Expression

Best Practices

• •Focus on "You": Address the customer directly. Use language that empowers them and speaks to their needs, desires (e.g., convenience, saving money, creativity), and pain points (e.g., salon stress, time constraints).
• •Maintain a Helpful & Encouraging Voice: Offer solutions and support. Use positive language. Avoid overly technical jargon unless explained simply. Think of it as a knowledgeable friend guiding them.
• •Highlight Key Values Consistently: Weave in mentions of cruelty-free, vegan, non-toxic, quality, convenience, and sustainability where relevant and natural. This reinforces what the brand stands for.
• •Keep it Aspirational but Relatable: Showcase beautiful results but always bring it back to the ease and accessibility of achieving them at home. Avoid language that makes it seem too difficult or exclusive.
• •Use Engaging Questions and Calls to Action: Encourage interaction and make it clear what you want the audience to do (e.g., "What color will you try?", "Shop The Tiny Salon™ kit now!", "Share your creations!"). This aligns with the community-building aspect.

Social Perception

reliable and innovative solution for DIY gel manicures.

Copy Examples

• •Headline: Stop Dreaming About Perfect Nails. Start Creating Them. Body: Your salon is wherever you are! ✨ With QRD Nails, get flawless, long-lasting gel manicures from the comfort of home. Our Tiny Salon™ kit has everything you need. #QRDNails #DIYManicure #GelNailsAtHome #EmpoweredBeauty
• •Headline: Busy Schedule? No Problem! Gorgeous Nails on YOUR Time. Body: Say goodbye to appointment stress! QRD Nails empowers you to achieve stunning gel nails in as little as 30 minutes that last up to 3 weeks. Cruelty-free, vegan, and oh-so-easy. You got this! #QRDNails #HomeSalon #NailFreedom #VeganNails
• •Headline: Unlock Your Inner Nail Artist. We’ll Show You How! Body: New to gel nails? We make it simple! Our step-by-step tutorials and high-quality, non-toxic formulas ensure a perfect finish, every time. Plus, for every order, we plant a tree! #QRDNails #NailTutorial #SustainableBeauty #CrueltyFreeBeauty
• •Headline: Salon Quality, Wallet Happy. ✨ Body: Get that professional gel manicure look without the professional price tag. QRD Nails delivers durable, chip-free shine that you can achieve yourself. What colour will you rock this week? #QRDNails #AffordableLuxury #DIYBeauty #NailInspo
• •Headline: Your Nails. Your Rules. Your Masterpiece. Body: From classic chic to bold statements, express yourself with QRD Nails. Our vegan, cruelty-free gel polishes give you the power to create. Show us your #QRDNails creations! #BeYourOwnNailArtist #CreativeNails #EthicalBeauty