Brand Tone

Helpful and Informative, Friendly and Approachable, Professional and Quality-Focused, Locally Oriented (Kiwi), Solution-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Customization & Self-Expression
• •Reliability (with a caveat on turnaround time)
• •Supporting Local Businesses
• •Eco-Friendliness (Stated)

Best Practices

• •Be Genuinely Helpful & Clear: Provide all necessary information upfront (e.g., clear explanations of product options, realistic turnaround times in order confirmations and FAQs). Avoid jargon where possible, or explain it simply.
• •Emphasize Quality & Durability: Consistently use terms like premium, durable, long-lasting, vibrant, waterproof, especially when describing materials and print outcomes.
• •Maintain a Friendly, Approachable Kiwi Voice: Use positive, encouraging language. Incorporate a touch of local flavor where appropriate without being unprofessional. Phrases like made with love, right here in NZ can resonate well.
• •Focus on Solutions and Benefits: Frame product descriptions around what the customer can achieve with the stickers – e.g., boost your brand visibility, simplify customer reviews, make connecting easy.
• •Showcase Customer Success & Versatility: Use customer testimonials and examples (with permission) in marketing copy to illustrate the wide range of applications and the satisfaction others have found.

Social Perception

Generally Positive, Go-To for Custom Stickers, Innovative, Concerns about Production/Shipping Time, Helpful Customer Service

Copy Examples

• •Headline: Your Vision, Stuck Perfectly. Quality Custom Stickers, NZ Made. Body: From bold branding to unique personal flair, The Sticker Guy NZ delivers vibrant, durable custom stickers made with love, right here in Auckland. Get your message seen and remembered. Design yours today! #TheStickerGuyNZ #CustomStickers #NZMade
• •Headline: Unlock Connections with QR Buddy! Seamless QR Code Stickers & Signs. Body: Make it easy for your customers to connect! Our QR Code stickers and signs, powered by The Sticker Guy NZ, link directly to your website, socials, menus, or payment Clicks. Durable, clear, and effective. Get your QR Buddy working for you! #QRbuddyNZ #QRCodeStickers #BusinessSolutions
• •Headline: Built to Last, Designed to Impress. Premium Vinyl Stickers for Every Need. Body: Don't settle for flimsy. Our custom vinyl stickers are crafted for impact and endurance – waterproof, UV resistant, and printed with precision. For business branding that sticks or decals that delight, trust The Sticker Guy NZ. Quality you can see and feel.
• •Headline: From Our Workshop in Auckland to Your Doorstep. Supporting Kiwi Businesses, One Sticker at a Time. Body: We're passionate about helping Kiwi businesses shine. Whether it's eye-catching window decals, professional product labels, or innovative Google Review NFC cards, The Sticker Guy NZ provides quality solutions with a local touch. Let's make your mark! #SupportLocalNZ #StickerExperts
• •Headline: Got an Idea? We'll Make It Stick! Your Go-To for Custom Decals and Signage. Body: Big or small, simple or complex, The Sticker Guy NZ is here to bring your sticker ideas to life. Our easy online ordering and dedicated Kiwi team ensure you get exactly what you need, with the quality you deserve. Express yourself, promote your brand – let’s get sticking!