Brand Tone

Luxurious, Elegant, Sophisticated, and Passionate. Also emphasizes being Natural and Conscious. The language used is often evocative and sensory.

Brand Values

• •Quality & Craftsmanship
• •Natural & Pure
• •Elegance & Sophistication
• •Long-Lasting
• •Ethical Practices
• •Heritage & Tradition

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (Luxurious, Elegant, Passionate, Natural, Conscious), key messaging points, preferred vocabulary (e.g., "elixir," "symphony," "essence," "artisanal"), and words to avoid (e.g., overly casual slang, generic terms).
• •Focus on Sensory Language: Use vivid descriptions that appeal to the sense of smell, touch (e.g., "velvet," "smooth"), and emotion ("captivating," "passionate," "refinement"). This aligns well with the nature of perfume.
• •Highlight Unique Selling Propositions (USPs) Consistently: Continuously weave in the brand's core values like alcohol-free, vegan, cruelty-free, natural ingredients, and long-lasting qualities into the copy.
• •Tell a Story: Connect the fragrances to a narrative of heritage, craftsmanship, natural beauty, or the luxurious lifestyle they represent. Emphasize the experience and the feeling the perfume evokes rather than just its features.
• •Maintain Visual and Textual Harmony: Ensure that the copywriting style is consistently reflected in the visual elements used on the website, social media, and all marketing materials. High-quality, elegant imagery should complement the luxurious tone of the text.

Social Perception

Increasingly positive, associated with luxury, uniqueness, and long-lasting scents. The social media engagement suggests an audience that appreciates aesthetic beauty and luxurious fragrances.

Copy Examples

• •Headline: Indulge in Enduring Elegance. Discover [Perfume Name], a symphony of nature's purest essences, crafted for your sophisticated presence.
• •Social Media Post: Let your essence linger. Our [Perfume Name] oil, a rich tapestry of [mention 2-3 key notes like "velvet oud and rose"], offers a luxurious, all-day embrace. Naturally captivating, consciously created. #ArabianPerfumes #LuxuryScents #AlcoholFree #VeganBeauty
• •Product Description Snippet: Experience the heart of Arabian artistry. [Perfume Name] is more than a fragrance; it's a meticulously crafted elixir of [key ingredient 1] and [key ingredient 2], evoking timeless warmth and unparalleled sophistication. Pure, potent, and consciously yours.
• •Email Subject Line: Unveil Your Radiance: Experience the Natural Luxury of Arabian Oils.
• •Short Ad Copy: Beyond perfume. Beyond expectation. qr.arabianperfumesandoils.com – Where timeless tradition meets conscious luxury. Explore our alcohol-free, vegan fragrance oils.