Brand Tone

Confident & Direct, Urban & Trendy, Aspiring & Quality-Conscious (Implied), Approachable

Brand Values

• •Style/Self-Expression
• •Quality (Implied)
• •Manchester Identity
• •Modernity & Trend Awareness

Best Practices

• •Stay Authentic to Manchester Roots: Casually incorporate the brand's Manchester identity where relevant, reinforcing its origin and connection to the city's culture.
• •Emphasize "Making Every Drip Count": Subtly weave in the idea of impactful style and the value of each piece, connecting back to the core tagline.
• •Keep it Clear and Confident: Use direct language. Avoid overly complex jargon or hesitant phrasing. Let the quality and style of the products speak for themselves.
• •Visually Driven Language: Since streetwear is highly visual, use descriptive words that evoke the look, feel, and urban aesthetic of the clothing.
• •Consistent Hashtag Strategy: Utilize a core set of brand and relevant streetwear/location-based hashtags to build recognition and reach the target audience (e.g., #MEKKMCR, #MakeEveryDripCount, #ManchesterStreetwear, #UKStreetwear).

Social Perception

Positive but Limited, Niche Appeal, Emerging Brand

Copy Examples

• •Manchester's calling. The new [T-Shirt Name] tee just dropped. Clean lines, bold statement. Make your drip count. Shop now via link in bio. #MEKKMCR #Streetwear #ManchesterFashion #NewCollection #MEDC
• •Built for the city. The [Hoodie Name] Hoodie offers premium comfort and a standout design. Essential for your everyday. Features: [List 2-3 key features like material, fit, design detail]. MEKK - Make Every Drip Count.
• •Levels to it. ⬆️ How we're styling the new tracksuit. Cop yours & own the streets. #MEKK #Manchester #StreetStyle #OOTD #UKFashion
• •MEKK MCR: Key Pieces. Reduced Prices. Don't Miss Out.
• •New collection incoming... What are you copping first? [Poll: Graphic Tee vs. Minimal Hoodie] #MEKKMCR #ComingSoon #StreetwearEssentials