Brand Tone

Artistic, Expressive, Introspective, Authentic, and Story-Driven

Brand Values

• •Authenticity & Self-Expression
• •Emotional Connection/Well-being
• •Quality & Craftsmanship
• •Storytelling
• •Quality Conscious

Best Practices

• •Emphasize the 'authentic story' in all communications to foster a genuine connection.
• •Incorporate artistic and expressive language to reflect the brand's creative spirit.
• •Highlight the emotional benefits of the clothing, such as comfort and self-expression.
• •Maintain a focus on high-quality materials and craftsmanship to reinforce the 'high end' positioning.
• •Share personal stories and narratives related to the brand's journey to deepen audience engagement.

Social Perception

A high-end, authentic Polish brand focusing on self-expression and comfort through quality clothing.

Copy Examples

• •"Each piece tells a chapter of our authentic story, woven with high-end polish craftsmanship."
• •"Find your comfort zone. Express your true self. Feel protected."
• •"Serotonin flowing through my veins, designed for self-expression."
• •"Explore our latest collaboration with @tatianaprj, where art meets apparel."
• •"Crafted with 100% technical cotton and a ripped-threads effect, embodying our dedication to quality and detail."