Brand Tone

Empathetic and Understanding, Informative and Educational, Supportive and Inclusive, Authentic and Passionate, Approachable and Friendly, Innovative and Creative

Brand Values

• •Inclusivity and Empowerment
• •Sustainability and Eco-consciousness
• •Quality and Thoughtful Design
• •Support and Community
• •Advocacy
• •Family-Run

Best Practices

• •Lead with Empathy and Lived Experience: Always circle back to the "why" – the personal connection to neurodiversity and the desire to genuinely help. Use "we understand" or share relatable scenarios.
• •Educate, Don't Just Sell: Frame product benefits in terms of support, regulation, focus, and empowerment, rather than just features. Explain the thought and research behind designs.
• •Champion Inclusivity and Sustainability in Language: Use person-first language where appropriate, celebrate neurodiversity, and consistently highlight the eco-friendly aspects of the products and brand.
• •Maintain an Authentic, Approachable Voice: Avoid overly corporate jargon. Keep the language clear, friendly, and reflective of a passionate, family-run business. Share behind-the-scenes content and personal stories.
• •Foster Community: Encourage interaction, ask questions, and use language that invites dialogue. Position the brand as a supportive partner and resource within the neurodivergent community and for those seeking sensory tools.

Social Perception

Seen as a Purpose-Driven Brand, Trusted Resource, Community-Focused, Innovative and Unique, Supportive of Needs

Copy Examples

• •Instagram Post (Product Focus): Meet the Flexi-Friend! 🦎 Designed with care by our neurodivergent founder, this 3D-printed articulated lizard isn't just a toy – it's a companion for focus and calm. Made from eco-friendly PLA, because supporting you and supporting the planet go hand-in-hand. Who in your life would love this little fidget? #FidgetsAndWidgets #Neurodiversity #SensoryTools #EcoFriendlyToys #MadeInUK
• •Website Blog Post Snippet (Educational): Understanding Sensory Needs: It's More Than Just Fidgeting. At Fidgets and Widgets, we believe that sensory tools are vital for many, not a distraction. Born from our own family's AuDHD journey, we're passionate about creating Cognitive Focus Devices that truly support regulation and engagement. Learn how our research-backed designs can make a difference. [Link to Blog Post] #SensoryProcessing #AuDHD #NeurodivergentSupport #FidgetToysThatWork
• •Product Description (Empathetic/Supportive): The 'Calm Cube': Your Pocket-Sized Peace. We get it. Overwhelm is real. That's why Michele, our founder, designed the Calm Cube. Each side offers a unique tactile experience to help ground you during moments of stress or sensory overload. Small enough for your pocket, powerful enough to bring a moment of calm. Sustainably made, because your wellbeing and the planet's matter. #AnxietyRelief #FidgetCube #MindfulFidgeting #SupportTools #FidgetsandWidgetsUK
• •Email Newsletter Excerpt (Community/Advocacy): Join Our Mission: Making Classrooms More Inclusive. This month, we're highlighting the importance of sensory tools in educational settings. Fidgets and Widgets is committed to advocating for policies that embrace Universal Design Learning. Our eco-friendly fidgets are designed to be quiet, effective, and supportive for all learners. Discover how we're working with educators and what you can do to help. #InclusiveEducation #NeurodiversityInSchools #UDL #FidgetsForFocus
• •TikTok Video Idea (Authentic/Behind-the-Scenes): (Video shows quick cuts of the 3D printing process, Michele sketching a design, kids playing with products) From our family to yours! ❤️ This is how your Fidgets and Widgets are born – with passion, personal experience (hello AuDHD life!), and a big commitment to eco-friendly materials. We're a small UK business making tools to help you thrive. Thanks for being part of our journey! #FamilyRun #3DPrinting #NeurodivergentCreator #SmallBizUK #FidgetToys