Brand Tone

approachable, trendy, and results-oriented

Brand Values

• •Quality and Trust
• •Ethical Beauty
• •Customer Satisfaction
• •Innovation

Best Practices

• •Lead with the Solution: Always frame the copy around solving a specific customer problem (e.g., makeup that fades, dry lips). This reinforces the results-oriented aspect of the brand.
• •Use an Enthusiastic and Inclusive Voice: Employ positive, energetic language and phrases that make the customer feel like part of a community (e.g., "Join us," "Hey beauty enthusiast").
• •Emphasize Core Values in All Communications: Regularly mention keywords like "vegan," "cruelty-free," and "quality ingredients" in product descriptions, social media posts, and email newsletters to build trust.
• •Leverage Authentic Social Proof: Feature positive user-generated content and testimonials in marketing materials. When using reviews, quote specific, relatable phrases from customers to enhance authenticity (e.g., "I love that it doesn't make my lips dry").
• •Be Transparent and Responsive: Given the existing skepticism, it is crucial to address customer questions and concerns clearly and quickly across all platforms. Create detailed FAQ sections and offer proactive customer support to counter negative perceptions and reinforce the value of "Exceptional Customer Service."

Social Perception

The perception of Qorva co. is sharply divided: Positive among customers who have had good product experiences, but largely negative/skeptical due to scam warnings from third-party sites, mixed user reviews on platforms like TikTok regarding product claims, and a low BBB rating.

Copy Examples

• •Tired of your lip liner pulling a disappearing act? 🙅‍♀️ Our Peel Off Lip Liner Stain stays put from your morning coffee to your evening cocktail. Get ready for smudge-proof, all-day color. Tap to shop the lip liner that’s changing the game.
• •Effortless Beauty. Lasting Results. Discover our vegan and cruelty-free lip essentials designed to simplify your routine and amplify your look. Quality you can feel, results you can see.
• •Hey VIP! Don't just follow the trend, set it. Our revolutionary Peel Off Lip Liner is back in stock. Get the defined, fuller-looking lips you’ve been dreaming of, without the hassle. Shop now and get 15% off your order!
• •Meet the secret to perfectly defined lips. Infused with hydrating Hyaluronic Acid and Vitamin E, our formula not only delivers stunning, long-lasting color but also nourishes your lips. Just apply, peel, and reveal a flawless, confident you.
• •Still thinking about it? Your perfect pout is just a click away. Customers are loving the 'classy look' and 'all-day wear' of our Peel Off Lip Liner. Don’t miss out! Complete your order now and experience the Qorva co. difference.