Brand Tone

informative, expert-driven, and solution-oriented. It's also caring and empathetic, stemming from the founder's own experience with pain and his medical background. There's an undercurrent of being innovative and challenging conventional norms about something as ubiquitous as sitting.

Brand Values

• •Health and Wellbeing
• •Innovation and Design Excellence
• •Problem-Solving
• •Credibility and Expertise
• •Customer-Centricity
• •Quality and Durability
• •Movement and Activity

Best Practices

• •Lead with Expertise and Credibility: Always leverage Dr. Osler's medical background and the research behind active sitting. Use phrases like "Physician-designed," "Backed by research," or "Developed by a trauma surgeon."
• •Focus on Solutions and Benefits: Clearly articulate how QOR360 chairs solve the problems of traditional sitting (back pain, poor posture, sedentary lifestyle) and highlight the tangible benefits (core engagement, improved health, comfort).
• •Use Clear, Informative Language: While the technology is innovative, the explanation should be easy to understand. Avoid overly technical jargon unless clearly defined. The goal is to educate the consumer.
• •Maintain an Empathetic and Encouraging Voice: Acknowledge the common struggles with pain and discomfort from sitting. Position QOR360 as a supportive partner in achieving better health and comfort.
• •Inspire Change and Challenge Norms (Subtly): Encourage people to rethink their relationship with their chair and to consider a more active, healthier alternative without being overly aggressive or dismissive of traditional options entirely (though clearly position active sitting as superior).

Social Perception

an innovative and legitimate company offering a unique solution to common problems associated with prolonged sitting. Customers and reviewers often highlight the relief from back pain and improved posture as significant benefits. The founder's story as a surgeon who developed the chair out of personal necessity adds a layer of authenticity and trust. The concept of "active sitting" resonates with people looking for healthier alternatives to traditional ergonomic chairs. While some acknowledge an adjustment period or that the chairs may not be a sole solution for everyone's entire workday, the overall perception is positive and hopeful. The brand is seen as being at the forefront of a "movement movement."

Copy Examples

• •Headline: Stop Just Sitting. Start Living Actively, Even at Your Desk. Body: Traditional chairs weren't designed for the way we work today. QOR360’s active seating, developed by a trauma surgeon, engages your core, improves posture, and helps alleviate back pain. It’s time to expect more from your chair.
• •Headline: The Science of Sitting Better: Introducing QOR360. Body: Engineered by Dr. Turner Osler, our chairs utilize patented RedRocker™ technology to encourage micro-movements that strengthen your core and promote spinal health. Discover the difference that physician-led design makes.
• •Headline: Tired of Back Pain? Your Chair Could Be the Culprit. Body: Millions suffer from sitting-induced discomfort. QOR360 offers a revolutionary approach. By enabling dynamic movement, our active chairs help align your spine, reduce pressure, and build core strength, naturally.
• •Headline: Join the Active Sitting Revolution. Your Body Will Thank You. Body: Don't let a sedentary workday dictate your health. QOR360 chairs are designed to transform your sitting time into an opportunity for gentle activity, boosting energy and focus. Experience the award-winning difference.
• •Headline: More Than a Chair. It's a Commitment to Your Wellbeing. Body: At QOR360, we believe that how you sit impacts how you live. That’s why we’ve dedicated ourselves to creating chairs that work *with* your body, not against it. Try active sitting risk-free for 60 days.