Brand Tone

Warm and Heartfelt, Friendly and Approachable, Appreciative, Celebratory, Creative and Artistic

Brand Values

• •Love for Pets
• •Personalization and Uniqueness
• •Quality
• •Emotional Connection
• •Ease and Accessibility
• •Joy and Happiness

Best Practices

• •Always Center the Pet-Owner Bond: Every piece of copy should, in some way, acknowledge or celebrate the love and connection between people and their pets. Use affectionate terms like "furbaby," "best friend," or "uchinoko."
• •Use Warm, Positive, and Emotional Language: Employ words that evoke happiness, love, comfort, and cherished memories. Avoid overly technical or cold, corporate jargon.
• •Be Inclusive of All Pets: While dogs and cats are common, remember to use language that welcomes owners of all types of pets (birds, rabbits, reptiles, etc.), as their website suggests they cater to all.
• •Emphasize Uniqueness and Personalization: Continuously highlight that these are not mass-produced items but custom-made, "one-of-a-kind" treasures designed specifically for each customer.
• •Maintain a Friendly and Slightly Playful Conversational Style: Especially on social media, engage with the audience as if you're a fellow pet lover. Use emojis appropriately to add warmth and personality. Encourage interaction by asking questions and celebrating customer posts.

Social Perception

Highly Positive, Cherished Items, Stylish and Usable, Gift-Worthy, Good Customer Interaction

Copy Examples

• •Instagram Post (Showcasing a new product - e.g., a custom pet portrait clock): Time flies when you're having fun with your furbaby! 🐶❤️🐱 Introducing our new custom pet portrait clocks! Keep your best friend by your side, every second of the day. Just send us your favorite photo, and our artists will lovingly create a timeless piece just for you. ✨ #UchinokoGoodsQoo #PetClock #CustomPetGifts #ForeverMyBaby #DogLovers #CatLovers
• •Website Banner (Promoting holiday gifts): Make their holidays extra purr-fect! 🎁 Turn a cherished photo of their 'uchinoko' into a unique, heartwarming gift they'll treasure forever. Mugs, blankets, phone cases & more – designed with love, by Qoo. Order by [Date] for holiday delivery! #PetLove #UniqueGifts #ChristmasForPets
• •Facebook Ad (Targeting new pet owners): Welcome to the family, little one! 🎉 Celebrate your new furry, scaly, or feathery friend with a one-of-a-kind keepsake from Uchinoko Goods Qoo. From adorable keychains to cozy cushions, let's turn that first photo into a beautiful memory you can hold. Tap to create magic! #NewPet #GotchaDay #PetKeepsake #MyUchinoko
• •Tweet (Engaging with followers): Show us your 'uchinoko's' cutest nap face! 😴 We're gathering inspiration for our next design collection. The most heartwarming sleepy pet photo might just get a special surprise from Qoo! 😉 #SleepyPets #UchinokoLove #PetContest #QooSurprise
• •Product Description (For a custom pet blanket): Snuggle up with your beloved companion, even when they're not right beside you. Our custom pet portrait blankets are crafted from the softest materials and feature a beautiful, artistic rendition of your 'uchinoko.' Simply upload their photo, choose your style, and let our designers create a warm hug you can cherish. Perfect for cozy nights in or as a touching memorial gift. ❤️ #CustomBlanket #PetMemorial #CozyVibes #UchinokoGoods