Brand Tone

Confident & Authoritative, Practical & Benefit-Oriented, Customer-Focused & Supportive, Enthusiastic & Passionate, Informative & Transparent

Brand Values

• •Quality of Design (QOD)
• •Innovation & Compactness
• •Customer Satisfaction & Enjoyment
• •Reliability & Durability
• •Practicality & Ease of Use

Best Practices

• •Lead with Compactness & Quality: Always highlight the primary USP – the "world's smallest" or "most compact" design – and immediately follow with assurances of quality, durability, and Australian engineering.
• •Emphasize the "Enjoy the Walk" Benefit: Connect the product features (lightweight, powerful battery, ease of use) to the ultimate benefit for the golfer: a more enjoyable, less fatiguing walking experience that allows them to conserve energy for their game.
• •Be Confidently Informative: Use clear, direct language to explain features, benefits, and the warranty. Back up claims with facts (e.g., 36-hole battery, 3-year warranty, dimensions) and showcase customer testimonials or awards.
• •Maintain a Customer-Centric and Supportive Voice: Frame messaging around solving the golfer's problems. Highlight ease of contact for support and the comprehensive warranty to build trust and show you stand by your product.
• •Show, Don't Just Tell (Especially Visually): Utilize images and videos (as done effectively on YouTube and Instagram) to demonstrate the product's compactness, ease of setup, and on-course performance. Let the "Quality of Design" shine through visually.

Social Perception

Innovative Problem-Solver, High-Quality & Premium, Enhancer of the Golf Experience, Trustworthy, Conversation Starter

Copy Examples

• •Headline: World's Smallest Fold. Biggest Impact on Your Game. Body: Stop wrestling with bulky carts. The QOD Electric Golf Caddy folds incredibly small, saving you space and hassle. Enjoy the walk, save your energy, and focus on what matters: your next shot. Quality of Design, built to last.
• •Headline: Effortless Rounds. Endless Enjoyment. That's QOD. Body: Why carry when you can glide? The QOD Golf Caddy powers you through 36 holes with ease. User-friendly controls, whisper-quiet motor, and Australian-engineered quality. Rediscover the joy of walking the course.
• •Headline: Your Back Will Thank You. Your Scorecard Might Too. Body: Lugging clubs drains your energy. The QOD Caddy carries the load, so you arrive at each shot fresh and focused. Compact, reliable, and backed by a 3-year warranty. Invest in your game, invest in QOD.
• •Headline: QOD: Engineered for the Course. Designed for Your Life. Body: Don't let your caddy dictate your car space or locker size. QOD’s revolutionary compact design fits almost anywhere. Experience the freedom of a lightweight, powerful, and incredibly portable electric golf caddy.
• •Headline: More Walk. Less Work. Pure Golf. Body: Experience the ultimate walking convenience with QOD. Our electric caddy is renowned for its Quality of Design, unmatched compactness, and lasting durability. Play better, feel better. Enjoy every step with QOD.