Brand Tone

Aspirational yet Accessible, Customer-Centric and Reassuring, Direct and Informative, Engaging and Trendy (on Social Media)

Brand Values

• •Affordability
• •Quality Focus
• •Customer Satisfaction
• •Transparency
• •Style and Trend Awareness

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly document the brand's voice (personality) and the various tones (emotional inflections for different contexts, e.g., celebratory for new launches, reassuring for customer service). Share this with anyone creating content. Consider aspects like humor vs. seriousness, formal vs. casual language.
• •Prioritize "Affordable Premium": Consistently balance the message of high quality, elegance, and style with the equally important message of accessibility and good value. Avoid language that sounds either cheap or overly exclusive.
• •Focus on "Real Quality" and Transparency: Continue to emphasize the tangible quality of the products. Encourage the use of detailed descriptions and visuals (like the existing YouTube videos) to build trust. Phrases like "See the difference for yourself" or "Crafted for lasting wear" can reinforce this.
• •Maintain a Customer-Centric Approach: Ensure all copy, from product descriptions to social media replies, is helpful, respectful, and focused on the customer's needs and satisfaction. Use "you" and "your" to make it personal.
• •Adapt Tone to Platform, Not Voice: While the core brand voice (e.g., aspirational yet accessible, honest) remains consistent, the tone can be adapted. For instance, TikTok and Instagram might use a more enthusiastic and trend-aware tone with emojis and relevant hashtags, while email newsletters or the "About Us" page might adopt a slightly more formal but still warm and informative tone.

Social Perception

Positive (among direct customers), Emerging Brand, Regionally Focused, Interactive and Engaged (on TikTok)

Copy Examples

• •Sangenoor: Elevate Your Style, Effortlessly. Discover premium fashion that feels as good as it looks, without the premium price tag. Real quality, real confidence.
• •Crafted with care, designed for you. Our [Suit Name] features exquisite embroidery on breathable cotton, offering timeless elegance and everyday comfort. See the intricate details in our video showcase – we believe in quality you can trust. Get the boutique look you love, made accessible.
• •Your perfect fit is here! ✨ Introducing our new collection of [Jean Style] – designed for all-day comfort and effortless chic. Because premium style shouldn't break the bank. Swipe to see more & tap the link in bio to shop! #SangenoorFashion #AffordableLuxury #RealQualityJeans
• •Be the First to Shine! ✨ Explore the latest arrivals at Sangenoor – where premium craftsmanship meets prices you'll adore. From elegant occasion wear to stylish everyday essentials, discover pieces designed to make you look and feel incredible. Quality you can see and feel, value you can count on.
• •At Sangenoor, we're passionate about making beautiful, high-quality fashion accessible to everyone. Our mission is simple: to provide you with a premium clothing experience—featuring elegant designs and lasting quality—without the premium price. We believe in transparency and letting our craftsmanship speak for itself. Welcome to the future of affordable style.