Brand Tone

Informative & Educational, Reassuring & Trustworthy, Professional & Clean, Accessible & Approachable, Wellness-Oriented

Brand Values

• •Quality
• •Transparency
• •Education
• •Well-being
• •Customer Focus
• •Legality & Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (informative, reassuring, professional, accessible, wellness-oriented) and values (quality, transparency, education, well-being, customer focus). Include examples of "do's and don'ts" for language, style, and specific terminology related to CBD.
• •Prioritize Clarity and Education: Given the nature of CBD, ensure all copy is easy to understand, avoiding overly technical jargon unless clearly explained. Continuously provide educational value to empower customers and build trust.
• •Emphasize Quality and Transparency: Consistently mention lab testing, product sourcing, and compliance with regulations in product descriptions, FAQs, and relevant communications. This reinforces trustworthiness.
• •Focus on Benefits and Solutions: Frame copy around how CBD products can contribute to the customer's well-being and address their needs (e.g., relaxation, better sleep, natural relief), rather than just listing product features.
• •Maintain Professionalism While Being Approachable: Ensure grammar, spelling, and formatting are impeccable. Use a respectful and helpful tone in all communications, from website copy to customer service interactions and social media replies, making the brand feel like a knowledgeable yet friendly expert.

Social Perception

Generally Positive, Seen as a Specialist, Trustworthy Source, Mainstream Appeal, Potential Concerns (General to CBD market)

Copy Examples

• •Discover the natural power of CBD. Explore our lab-tested oils, flowers, and edibles, crafted for your everyday well-being. Quality, transparency, and your peace of mind are at the heart of Sativa World.
• •Unwind and find your balance with our Premium 10% CBD Oil. Sourced from organically grown hemp and rigorously third-party tested for purity and potency. Learn more about how CBD can support your lifestyle on our blog.
• •🌿 Feeling stressed? CBD might be the natural support you're looking for. Our new line of calming CBD infusions is perfect for a relaxing evening. Swipe to see the range and visit our site for dosage guides! #SativaWorld #CBDFrance #BienEtre #NaturalWellness
• •At Sativa World, your trust is paramount. That's why every CBD product we offer is accompanied by detailed lab reports, ensuring full transparency and compliance with French regulations. Shop with confidence for your wellness needs.
• •New to CBD? You're not alone! We understand that navigating the world of cannabidiol can seem complex. This guide breaks down everything you need to know about choosing the right CBD product for you, simply and clearly.