Brand Tone

Innovative and Tech-Forward, Trendy and Youthful, Direct and Benefit-Oriented, Enthusiastic and Engaging

Brand Values

• •Innovation
• •Personalization/Self-Expression
• •Practicality/Functionality
• •Quality
• •Customer Satisfaction

Best Practices

• •Focus on "Magic" and Innovation: Consistently use words that evoke a sense of wonder, novelty, and cutting-edge technology (e.g., "magic," "smart," "instantly," "revolutionary," "next-gen").
• •Emphasize User Empowerment and Customization: Highlight how the product allows users to express themselves and change their style effortlessly. Use "you" and "your" frequently.
• •Keep it Clear, Concise, and Benefit-Driven: Especially in headlines and calls to action, clearly communicate the main advantages: image swapping, no power usage, and protection. Avoid overly technical jargon unless explaining a key feature simply.
• •Maintain an Enthusiastic and Youthful Voice: Use vibrant language, emojis where appropriate (especially on social media), and a generally upbeat and positive tone. Relate to the excitement of having a unique and "viral" product.
• •Ensure Visuals and Text Align: The innovative nature of the product is highly visual. All copy should complement imagery and videos that demonstrate the "magic" of the case changing its display. The tone of voice isn't just words but the overall feeling conveyed.

Social Perception

Novelty Seekers/Tech Enthusiasts, Style-Conscious Individuals, Positive for the E-Ink Product, Potential Confusion, Unclear Wider Social Media Presence

Copy Examples

• •Headline (Website/Ad): "Your Phone Case, Your Ever-Changing Canvas. Meet the Magic Case – Zero Power, Infinite Styles."
• •Social Media Post (Instagram/TikTok caption): "Stop scrolling, start creating! 🤯 The Magic Case lets you slap ANY pic on your phone. New day, new vibe. No battery drain. Ever. ✨ #Magicase #EinkCase #CustomPhoneCase #TechGadget #ViralTech"
• •Product Description Snippet: "Tired of boring phone cases? Unleash your creativity with the Magic Case! Our smart ink technology puts your favorite photos, designs, or moods right onto your case, and the best part? It sips absolutely zero battery. Plus, it’s built tough to keep your phone safe from those oops moments."
• •Email Subject Line: "Your Phone Called, It Wants a Magic Makeover! 🔮"
• •Short Ad Copy: "One Case. Endless Possibilities. The Magic Case displays any image, instantly. Power-free. Protection-packed. Get yours and make your phone uniquely you!"