Brand Tone

Elegant Aspiration, Value, and Directness

Brand Values

• •High Quality
• •Customer Focus
• •Accessibility/Affordability
• •Tradition & Culture
• •Craftsmanship

Best Practices

• •Prioritize Value without Sacrificing Elegance: Always highlight promotional offers (discounts, free shipping) clearly, but frame them within the context of acquiring beautiful, traditional garments. The language should still feel aspirational.
• •Keep Descriptions Clear, Concise, and Benefit-Oriented: While ethnic wear has rich details, ensure product descriptions are easy to understand, focusing on what the customer gains (e.g., "feel confident," "perfect for weddings," "comfortable all day").
• •Speak Directly to the Target Audience: Use language that resonates with individuals seeking ethnic Indian wear – words like "heritage," "tradition," "festive," "celebration," alongside terms emphasizing style and quality.
• •Maintain Honesty and Transparency: Given some review feedback on quality, be careful not to over-promise. Focus on "great value for beautiful designs" rather than solely on "premium luxury" if the price point doesn't consistently support the latter. The "high-quality" aim should be balanced with the value proposition.
• •Develop a Style Guide for Keywords and Phrases: Create a list of preferred terms related to elegance, tradition, value, and quality (e.g., "exquisite," "handcrafted feel," "vibrant hues," "unbeatable offer," "crafted with care") and terms to use cautiously or avoid, ensuring consistency across all communications.

Social Perception

Generally Positive to Mixed: Many customers seem pleased with the appearance and value. Concerns about Material Quality/Durability: Some reviews indicate issues with fabric quality or colorfastness. Value for Money: The affordable price point is a recurring theme.

Copy Examples

• •Headline for a New Saree Collection: "Elegance Redefined. Discover our exquisite new saree collection, crafted for your timeless moments. Shop now & enjoy 50% off!"
• •Product Description Snippet (Kurta Set): "Embrace tradition with a modern touch. Our [Fabric Type] Kurta Set offers vibrant style and everyday comfort. Experience high-quality ethnic wear, beautifully priced."
• •Email Subject Line for a Sale: "Your Perfect Festive Look Awaits ✨ Sanghari Sale + Free Shipping!"
• •Social Media Post (Image of a Lehenga): "Dazzle at every celebration. Our latest lehenga designs bring you stunning craftsmanship at prices you'll love. #SanghariFashion #EthnicWear #IndianTradition #AffordableElegance"
• •"About Us" Refresh Snippet: "At Sanghari, we believe every woman deserves to feel beautiful in high-quality, traditional Indian attire. We're an Indian MSE dedicated to bringing you elegant designs and exceptional value, straight from the heart of our heritage."