Brand Tone

Promotional, Direct, Helpful, Enthusiastic, and Informative

Brand Values

• •Variety/Wide Selection
• •Accessibility/Convenience
• •Value for Money
• •Customer Satisfaction
• •Quality (of imported goods)

Best Practices

• •Incorporate customer testimonials and reviews in marketing materials to build trust and credibility.
• •Use emojis and enthusiastic language to reflect customer satisfaction and create a relatable brand persona.
• •Highlight promotions, discounts, and value-added offers to emphasize affordability and attract price-conscious customers.
• •Emphasize the 'imported' aspect of products to signal quality and exclusivity.
• •Maintain a helpful and service-oriented approach in all customer interactions to foster loyalty and positive word-of-mouth.

Social Perception

Positive among direct customers, trustworthy (for some), Pakistani focus, providing unique or imported items

Copy Examples

• •Order Now- Limited Stock left !
• •Shop Now and get 50% OFF!
• •Best quality ❤️ And a good product✅
• •Amazing shine! ✨ Buy 1 get 1 free
• •Efficient service, Good product at good price. Customer service was responsive and guided me through the process.