Brand Tone

reassuring, responsible, and caring

Brand Values

• •Safety
• •Peace of Mind
• •Independence
• •Connection
• •Quality and Reliability

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of just listing features, explain the benefit. Don't say "Our watches have GPS tracking." Say "Know where they are in real-time for your peace of mind."
• •Speak Parent to Parent: Use empathetic and relatable language. Acknowledge the worries and responsibilities of parenting. Phrases like "We understand," "As a parent," and "Worry-free" build a strong connection.
• •Emphasize Duality: Freedom and Safety: Frame the product as a tool that provides both freedom for the child and security for the parent. This dual benefit is a powerful selling point.
• •Use "Safety" and "Peace of Mind" as Core Keywords: These terms should be woven into all marketing materials, from ad copy to product descriptions, to reinforce the brand's primary promise.
• •Maintain a Trustworthy and Authoritative Voice: Position Qlokkie as the expert in child safety technology. Use clear, confident language and back up claims with facts (e.g., "Trusted by over 40,000 parents"). Avoid overly playful or casual language that might undermine the seriousness of the product's purpose.

Social Perception

Perceived as a specialized and trustworthy brand in the niche of children's GPS smartwatches, offering a practical solution for modern parenting challenges, and positioned as an expert in child safety technology.

Copy Examples

• •What's the one thing that gives you peace of mind when your kids are out playing? For over 40,000 parents, it's knowing they're just a glance away. #Qlokkie #Parenting #ChildSafety
• •Set their playground. And your mind at ease. With Qlokkie's safe zone feature, you get an alert the moment they wander off too far. Freedom for them, peace of mind for you. #GPSwatch #KidSmartwatch #Qlokkie
• •Adventure Awaits. Safety Assured. Introducing the Kiddo Explore, now with WhatsApp. All the freedom they want, with the connection you need. [Shop Now]
• •Empower your kids to explore the world safely. From buddy systems to a reliable GPS watch, here are our top tips for worry-free adventures. #OutdoorKids #SafetyTips #Qlokkie
• •As a parent, you want to give your child the freedom to grow and explore. But you also want to know they're safe. That's why we created Qlokkie. Our GPS smartwatches are designed to keep you connected, so you can have peace of mind while they have the time of their lives. [Explore Our Watches]