Brand Tone

Helpful and Informative, Friendly and Approachable, Professional and Experienced, Quality-Focused and Assuring, Customer-Centric

Brand Values

• •Quality
• •Customer Satisfaction
• •Reliability and Trustworthiness
• •Expertise and Knowledge Sharing
• •Local Focus
• •Comprehensive Solutions

Best Practices

• •Prioritize 'Helpful' Over 'Hard Sell': Focus on providing genuine advice, solutions, and information. Let the quality of the product and service speak for itself, supported by clear benefits rather than aggressive sales tactics.
• •Use Friendly, Accessible Language: Avoid overly technical jargon where possible. When technical terms are necessary (like turf varieties), explain them simply. Keep the tone conversational and welcoming, as if speaking to a neighbor.
• •Showcase Expertise with Confidence, Not Arrogance: Highlight accreditations, years of experience, and product knowledge in a factual, reassuring way. Customer testimonials are excellent for reinforcing this.
• •Maintain a Positive and Solution-Oriented Approach: Frame challenges (e.g., 'problematic yard,' 'patchy lawn') as opportunities for GoTurf to provide a solution and create a beautiful outcome.
• •Be Consistent Across All Channels: Whether it's a website update, a Facebook reply, or an Instagram caption, ensure the language reflects the established helpful, friendly, and professional tone. Regularly review content to ensure alignment.

Social Perception

Positive, Reliable Supplier, Helpful Experts, Good Value

Copy Examples

• •Headline: Transform Your Yard into a Lush Oasis with GoTurf – South East Queensland’s Trusted Turf Experts Since 1997. Body: Dreaming of a perfect, green lawn? At GoTurf, we deliver top-quality, farm-fresh turf varieties backed by a 10-year warranty. Our friendly team is here to help, from choosing the right grass to professional installation. Get your free quote today!
• •Social Media Post (with image of a beautiful lawn): Another happy GoTurf family! 😊 We love seeing your lawn transformations. Our Sir Walter DNA Certified Buffalo is looking stunning here. Need advice for your own slice of green paradise? Our experts are just a call or click away. #GoTurf #LushLawns #QueenslandHomes #SirWalterBuffalo #ExpertAdvice
• •Website FAQ Snippet: Q: Which turf is best for a shady Gold Coast backyard? A: Great question! For shadier spots, we often recommend our Sir Walter DNA Certified Buffalo. It’s known for its shade tolerance and durability. Our team can discuss your specific yard conditions to ensure you get the perfect match. Let’s chat!
• •Email Marketing Subject: Your Dream Lawn is Closer Than You Think! Expert Tips & Quality Turf from GoTurf. Body Snippet: Hi [Customer Name], Ready to enjoy a beautiful, low-maintenance lawn? At GoTurf, we’re passionate about helping you create the perfect outdoor space. From farm-fresh turf to expert installation and care advice, we’re with you every step of the way. Explore our turf varieties...
• •Google Ad Text: Headline 1: Quality Turf Sunshine Coast Headline 2: GoTurf - 10 Yr Warranty Headline 3: Expert Advice & Installation Description: Get lush, farm-fresh turf delivered. Sir Walter, Couch & more. Friendly service. Free Quote!