Brand Tone

Enthusiastic, playful, authentic, and culturally appreciative.

Brand Values

• •Authenticity
• •Flavor Innovation
• •Cultural Appreciation
• •Playfulness
• •Community Engagement

Best Practices

• •Use descriptive language to highlight the flavor profiles, especially the balance of sweet, spicy, and tangy.
• •Incorporate user-generated content (reviews, videos) to build trust and authenticity.
• •Highlight the cultural aspect and origin of the candies (Mexican candies, 'enchilados').
• •Use playful and enthusiastic language to reflect the enjoyable experience of trying the candies.
• •Emphasize the 'new' and 'limited edition' aspects of flavors to create a sense of urgency and excitement.

Social Perception

Trendy, authentic, flavorful, and enjoyable, capturing a sense of cultural appreciation and playful experimentation.

Copy Examples

• •"Get ready for a flavor explosion! Our new 'enchilados' will tantalize your taste buds with a perfect blend of sweet, spicy, and tangy."
• •"As seen on YouTube! Watch your favorite influencers try our Doce MAMA candies and rave about the authentic Mexican flavors."
• •"Mama V's New Flavors with Chamoy are here! Don't miss out on the TikTok sensation that everyone's talking about."
• •"Experience the taste of Mexico with our carefully crafted candies, made with traditional recipes and high-quality ingredients."
• •"Warning: Highly addictive! Once you try our 'enchilados,' you'll be craving them all the time. Get yours today!"