Brand Tone

Friendly & Approachable

Brand Values

• •Sustainability
• •Quality & Craftsmanship
• •Customer Centricity
• •Affordability & Accessibility

Best Practices

• •Create a Brand Style Guide: Document your chosen tone, voice, approved vocabulary, grammar rules, and even emoji usage. Share this with anyone creating content for your brand.
• •Know Your Audience: Understand who you're talking to. Tailor your language, humor, and references to resonate with them.
• •Consistency Across All Channels: Ensure your website, emails, social media, advertisements, and customer service interactions all reflect the same brand voice.
• •Train Your Team: Anyone interacting with customers or creating content should be trained on the brand's tone of voice and communication style.
• •Review and Adapt: Periodically review your content and customer feedback. Is the tone resonating? Does it need to evolve as your brand grows or your audience changes? Be open to refinement.

Social Perception

Eco-conscious, handcrafted with love, sustainable style, nature lovers

Copy Examples

• •Homepage Welcome: Hey there, welcome to our little corner of the internet! We’re so glad you stopped by to explore our handcrafted goodies, made with love and a whole lot of eco-consciousness.
• •Product Description Snippet (for a recycled glass vase): Give your blooms a beautiful, earth-friendly home! This lovely vase isn't just a looker; it’s made from 100% recycled glass. Pretty cool, right?
• •Social Media Post (Instagram): Sunny days call for a fresh home vibe! ☀️ Our latest collection of sustainable throws and cushions just dropped. P.S. Your couch called, it wants a cozy upgrade! 😉 #EcoFriendlyHome #HandcraftedWithLove #SustainableStyle
• •Email Subject Line (for a sale): Psst... Your home deserves a little treat! (And so do you!)
• •About Us Snippet: We're just a small team of nature lovers and craft enthusiasts who believe that beautiful things shouldn't cost the Earth. Join us on our journey to make homes happier and our planet healthier, one lovely piece at a time!