Brand Tone

Celebratory & Upbeat, Professional & Reliable, Exclusive yet Accessible, Creative & Unique, Client-focused & Flexible, Friendly & Engaging

Brand Values

• •Quality Experience
• •Customer Satisfaction
• •Exclusivity & Style
• •Flexibility & Adaptability
• •Reliability & Professionalism
• •Celebration & Joy

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., celebratory, reliable, creative, friendly), "we say this / not that" examples, and core vocabulary. Share this with anyone creating content.
• •Always Prioritize the Client's Experience: Frame copy around how your service benefits the client and makes their event special and stress-free (e.g., "relax, we've got it covered," "transforming your day").
• •Use Celebratory and Positive Language: Incorporate words that evoke joy, excitement, elegance, and memorability. Use exclamation points and enthusiastic phrasing where appropriate, especially on social media.
• •Maintain Professionalism with a Friendly Touch: While being upbeat and engaging, ensure that the underlying message conveys reliability, expertise, and high-quality service. Avoid overly casual slang that might undermine the "exclusive" aspect.
• •Show, Don't Just Tell: Use vivid descriptions and storytelling in your copy. Instead of just saying "good cocktails," describe the "refreshing, creative, and unique" experience or the "delicacies they will prepare." Highlight the visual appeal and the atmosphere created, as seen on their Instagram.

Social Perception

Positive: Based on the available reviews, clients perceive Bar Abierto as a reliable, professional, and flexible service that delivers on its promises and contributes positively to their events. High-Quality Service Provider: They are recommended by couples who have used their services for weddings. Good Value: While offering an "exclusive" service, they are also seen as adaptable in terms of budget and needs.

Copy Examples

• •Instagram Post (Image: Stunning cocktail at a wedding): Making your 'I Do' moments even more magical! ✨ Our mobile bar brings the flair, the flavor, and the unforgettable toasts to your special day. Let's craft your dream celebration, one exquisite sip at a time. #BarAbiertoCL #WeddingBar #ChileWeddings #ExclusiveEvents #CocktailHour
• •Website Banner Text: Bar Abierto: Your Event's Signature Sip. Exclusive Mobile Bar Experiences, Crafted with Passion. Relax, We've Got the Drinks Covered.
• •Promotional Email Subject: Elevate Your Next Event with Bar Abierto's Unique Cocktail Catering!
• •Instagram Story (Video: Bartender skillfully mixing a drink, upbeat music): Shaking up happiness! 🥂 Creative cocktails, professional service, and zero stress for you. Book Bar Abierto for a celebration your guests will rave about! #MobileBar #EventProfs #ChileFiesta #UniqueDrinks
• •Facebook Ad (Targeting newly engaged couples): Just said YES? 💍 Let Bar Abierto add a touch of exclusive elegance to your engagement party or wedding! We bring the full bar experience—creative, reliable, and tailored to your style. Get a quote for your unforgettable celebration today! #Engaged #WeddingPlanning #BarCatering #Chile #CelebrationExperts