Brand Tone

Nurturing & Caring, Sophisticated & Elegant, Sensorial & Experiential, Reassuring & Trustworthy, Accessible Luxury

Brand Values

• •Well-being & Harmony: Believes that skin care is key to overall well-being, promoting serenity, harmony, and energy.
• •Efficacy & Quality: Combines advanced scientific innovation with natural active ingredients for visible results. Stresses Swiss/French cosmetology standards.
• •Sensoriality & Pleasure: Focuses on the enjoyment of the skincare ritual through textures and scents.
• •Authenticity & Honesty: Aims to be a sincere brand that listens to customer needs and doesn't promise the impossible.
• •Naturalness & Respect for Skin: Prioritizes natural ingredients and formulas that are gentle and respectful of the skin. Includes paraben-free formulas.
• •Positive Beauty: Advocates for a natural, honest, and generous approach to beauty, moving away from "beauty shaming."

Best Practices

• •Embrace the "Spa at Home" Philosophy: Every piece of copy should evoke the feeling of a luxurious, calming, and effective spa experience that can be enjoyed in the comfort of one's home.
• •Use Sensorial and Evocative Language: Incorporate words that appeal to the senses – describe textures (e.g., "velvety," "cocooning," "light as a dewdrop"), scents (e.g., "exhilarating," "subtle floral notes"), and feelings (e.g., "soothing," "revitalizing," "harmonizing").
• •Highlight Efficacy with Gentle Authority: Confidently communicate product benefits and the science/natural ingredients behind them, but maintain a reassuring, respectful, and caring tone. Avoid overly aggressive or clinical language.
• •Infuse "Positive Beauty" and Well-being: Frame skincare not just as problem-solving but as an act of self-love, a ritual that contributes to overall harmony and confidence.
• •Maintain a Touch of French-Korean Elegance: Let the brand's unique heritage subtly influence the language – a blend of sophistication, innovation, and respect for tradition and nature. Ensure translations (if applicable) capture this nuance.

Social Perception

Qiriness is perceived as a reputable, high-quality brand offering a sensorial and effective skincare experience. It's seen as a treat and a moment of self-care, particularly appealing to those who value natural ingredients and a holistic approach to beauty.

Copy Examples

• •Headline: Your Sanctuary Awaits. The Qiriness At-Home Spa Ritual. Body: Unveil radiant skin and a soothed spirit. Our [Product Name] transforms your daily routine into a moment of pure bliss, blending potent natural actives with textures that delight the senses. Experience the Qiriness art of well-being.
• •Headline: The Secret to Serene Skin? It’s a Qiriness Ritual. Body: Inspired by Korean ancestral beauty and perfected by French cosmetology, Qiriness brings you more than skincare – we bring you a philosophy. Our [Product Category, e.g., hydrating serums] are crafted for efficacy and deep sensorial pleasure, because we believe beauty and well-being are one.
• •Headline: Feel the Glow. See the Difference. Body: Discover the [Product Name] difference. Dermatologically tested and rich in [Key Ingredient/Benefit e.g., natural antioxidants], it’s your daily partner for skin that feels as good as it looks. Embrace your natural radiance with Qiriness.
• •Social Media Post: Image: Flat lay of a Qiriness mask with a cup of herbal tea and a soft towel. Caption: Press pause and pamper. ✨ Our [Mask Name] is your invitation to a moment of pure serenity and skin renewal. What’s your favorite Qiriness self-care ritual? #Qiriness #SpaAtHome #PositiveBeauty #SkincareRitual #SelfCareSunday
• •Short Ad Copy: Qiriness: Spa Efficacy. Home Serenity. Experience the fusion of nature and science for visibly beautiful, healthy skin.