Brand Tone

elegant, sophisticated, and culturally proud. The language used on its website and social media is aspirational and romantic, often invoking a sense of nostalgia while simultaneously celebrating modernity. The descriptions of their products are detailed and poetic, emphasizing the craftsmanship and the story behind each piece. There is also a friendly and approachable element, particularly in their custom-made service descriptions, which makes the brand feel personal and accessible.

Brand Values

• •Cultural Heritage
• •Modernity and Innovation
• •Craftsmanship and Quality
• •Femininity and Empowerment
• •Inclusivity and Personalization
• •Sustainability

Best Practices

• •Maintain an Elegant and Poetic Tone: Use descriptive and evocative language that reflects the sophistication of the brand.
• •Emphasize Cultural Heritage: Always connect the product back to the rich history and tradition of the qipao, while highlighting its modern interpretation.
• •Tell a Story: Every piece of content should tell a story, whether it's about the design inspiration, the craftsmanship, or the woman who wears it.
• •Be Inclusive and Personal: Use language that is welcoming and inclusive, and personalize the experience for the customer whenever possible.
• •Highlight Quality and Craftsmanship: Consistently mention the high-quality materials and the meticulous craftsmanship to reinforce the brand's commitment to excellence.

Social Perception

Qipology is generally perceived as a high-end, niche brand that offers a unique and stylish alternative to mainstream fashion. It is well-regarded for its beautiful designs and is a popular choice for special occasions like weddings and cocktail parties. Customers appreciate the blend of traditional elements with contemporary style, and the brand is often praised for its ability to make the qipao fashionable and accessible to a younger generation. The fact that it is a local Hong Kong brand also adds to its appeal, as it is seen as supporting local talent and preserving cultural heritage.

Copy Examples

• •An Ode to a new beginning. Our new bridal collection is a seamless blend of time-honored tradition and modern romance. Each qipao is a testament to love's enduring tale, intricately designed to make your special day unforgettable.
• •Effortless elegance for your everyday. Discover our new line of casual qipaos, where comfort meets chic. Perfect for a Sunday brunch or a stylish day out, because every day is an occasion to celebrate your unique style.
• •The art of the qipao, reimagined. Every stitch tells a story of heritage and passion. Our skilled artisans pour their hearts into creating pieces that are not just clothes, but a legacy of craftsmanship.
• •Your perfect fit, your unique story. At Qipology, we believe that style is personal. Our custom-made service is designed to create a qipao that is uniquely you, celebrating your individual beauty and grace.
• •Qipology: Where East meets West, and tradition meets today. Rediscover the timeless elegance of the qipao, designed for the modern woman. Be bold, be elegant, be you.